Marketing Operations Manager
23 hours ago
Marketing Operations Manager Big Data Exchange (BDX), A leading Pan Asian hybrid, hyperscale and edge solutions provider with assets located in Hong Kong, Singapore, Guangzhou, Nanjing, Indonesia and expanding footprints in SEA regions. Our hybrid ecosystem provides colocation, Enterprise Services, private cloud services, disaster recovery services, and interconnect solutions across cloud service providers, telcos, internet exchanges and major data centers. We power digital transformations and sustainability as part of our core values to provide mission-critical infrastructure for Enterprise IT workloads. To find out more, please visit Job Description The Marketing Operations Manager is a key individual contributor responsible for driving the scalability, efficiency, and performance of BDx’s global marketing operations. This role combines strategic thinking with hands-on execution across analytics, platforms, budget governance, lead management, and process optimization. The ideal candidate is data-driven, detail-oriented, and experienced in marketing systems, reporting, and cross-functional coordination. Duties & Responsibilities Operations & Analytics Manage all aspects of global and regional marketing operations Monitor marketing activities and performance metrics to ensure alignment with business goals Monitor and optimize marketing performance through KPI tracking and dashboards Analyze data to assess trends, campaign ROI, and sales funnel efficiency Deliver accurate, timely, and actionable reports to the marketing and leadership teams Maintain data integrity across CRM and marketing automation platforms Platform & Process Management Manage and integrate marketing platforms: HubSpot, Salesforce (SFDC), SharePoint, OneDrive Oversee CRM hygiene, automation workflows, and lead routing Troubleshoot and resolve platform issues in collaboration with IT/Tech Ops Establish and enforce standard operating procedures and marketing best practices Lead Management & Funnel Optimization Design, track, and optimize the lead lifecycle: from MQL to SQL Manage handoff processes between marketing and sales to ensure alignment Improve lead scoring, segmentation, and nurturing flows Budgeting & Vendor Management Monitor and manage the central and regional marketing budgets Track cost-effectiveness of campaigns and events Liaise with and manage third-party vendors and agency partners Events & Content Infrastructure Coordinate marketing operations for events, including post-event lead integration Manage internal asset libraries and external content management systems Ensure all marketing materials are on-brand and up-to-date Understanding of strategic brand management Understanding of digital marketing and analytics Qualification and Experience Bachelor’s degree in marketing, communications, or related field MBA or post-graduate certification in Marketing / Analytics is a plus Proven experience in B2B marketing operations or similar for 7+ years Data center, telecom, and other tech industry experience highly desirable Proficiency with Microsoft tools (MS-Office, OneDrive, Teams) Experience with marketing automation (preferably Hubspot) and Salesforce. Certification is a bonus Strong data analysis skills and proficiency in Excel, Google Analytics, and BI dashboards Experience in lead management, pipeline analytics, and campaign tracking Fluent in written English and strong presentation skills Exposure to APAC markets, data and reporting would be an advantage
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