Social Media Expert

4 weeks ago

Mumbai, India Santosatech Full time

We are seeking an experienced Social Media Expert to drive our digital presence across leading platforms. The ideal candidate will develop, execute, and optimize full-funnel social media strategies aligned with business goals, ensuring impactful engagement and measurable ROI.

Key Responsibilities

  • Develop and implement social media strategies aligned with business objectives.
  • Conduct audience research, segmentation, and social listening for trends and opportunities.
  • Plan and manage content calendars across multiple platforms (Facebook, Instagram, LinkedIn, YouTube, Pinterest, etc.).
  • Create and curate engaging content including images, videos, carousels, polls, and stories.
  • Maintain consistent brand voice and optimize campaigns through A/B testing.
  • Collaborate with creative, marketing, and product teams to produce impactful assets.
  • Execute paid and organic campaigns with focus on targeted audience reach and engagement.
  • Manage budgets, track performance, and optimize campaigns to improve ROI.
  • Build and manage online communities while ensuring timely responses to queries.
  • Engage with influencers, advocates, and thought leaders to expand reach.
  • Monitor competitor activity and industry trends to enhance strategies.
  • Define, track, and analyze KPIs (impressions, engagement, conversions, lead quality, etc.).
  • Leverage analytics tools (Sprout Social, Hootsuite, Brandwatch, Google Analytics).
  • Prepare insightful reports and recommendations to improve campaign performance.
  • Ensure compliance with social media policies and best practices.

Qualifications & Skills

  • Proven experience in managing social media platforms, paid campaigns, and analytics tools.
  • Strong written and verbal communication skills.
  • Data-driven mindset with advanced skills in analytics and reporting.
  • Creative approach with strong storytelling and visual communication skills.
  • Ability to manage multiple projects simultaneously under tight deadlines.
  • Familiarity with SaaS tools, transcription, translation, and content analysis is an advantage.

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