Marketing Manager

2 weeks ago

Delhi, Delhi, India Saffron Tech Pvt Ltd Full time

Company Profile: Saffron Tech Private Limited:

Saffron Tech is a result driven digital transformation company in New Jersey (NJ) & New Delhi. We are known for transforming businesses to digitisation. We are providing development services and IT solutions to its clients across the globe. Being in the field of IT since 17 years now, the company has successfully executed over 1500 projects for its clients. Saffron Tech Pvt. Ltd. is a multi-faceted IT firm adept at providing Web and Mobile Application Development, IT Offshore Staffing and Digital Marketing Services.

We are servicing over 500 clients from across the globe. We are a strong 150+ member family at the moment working from state of the art office premises close to Ghitorni, South Delhi. Our primary operational markets are USA, UK, APAC and Middle East. To know more about us and our brands please visit

Job Location - Ghitorni, South Delhi - Work From Office

Qualifications:

  • Bachelor's degree or equivalent experience
  • 3 years or plus experience in LinkedIn marketing as per the JD
  • Direct experience of managing CEO profiles or brands specifically in B2B companies
  • Exp. in running a linkedin of company and able to generate leads as well.
  • It would be ideal if the experience includes working with international profiles.
  • Thought Leadership
  • Ability to multitask
  • Strong verbal, written, and organizational skills

Role : Linkedin Marketing

JD: To strategically leverage LinkedIn as a platform to enhance brand visibility, engagement, and thought leadership within the industry.

Responsibilities:

Content Creation:


• Develop and curate high-quality, engaging content tailored to the LinkedIn audience.


• Generate thought-provoking articles, posts, and multimedia content relevant to industry trends, company values, and professional development.

Audience Engagement:


• Foster meaningful connections with the LinkedIn community by actively participating in discussions and responding to comments.


• Utilize various engagement strategies, such as polls, questions, and storytelling, to maintain an interactive and dynamic presence.

Network Building:


• Expand professional networks by connecting with industry leaders, influencers, and potential collaborators.


• Actively seek opportunities for partnerships and collaborations to enhance the reach and impact of shared content.

Analytics and Optimization:


• Monitor and analyze key performance metrics to gauge the effectiveness of content and adjust strategies accordingly.


• Stay updated on LinkedIn algorithm changes and adjust content strategies to maximize visibility.

Brand Advocacy:


• Promote the values, products, and initiatives of the sponsoring brand within the content shared on LinkedIn.


• Act as a positive ambassador for the brand, fostering a favorable public image.

Collaboration with Marketing:


• Collaborate with the marketing team to align LinkedIn content with overall brand messaging and campaigns.


• Provide input on content strategies based on audience feedback and industry trends.

Compliance and Ethics:


• Adhere to ethical standards and LinkedIn community guidelines.


• Ensure that all content aligns with the brand's values and policies.

Continuous Learning:


• Stay abreast of the latest trends, tools, and features on LinkedIn to optimize content strategies.


• Continuously improve personal and professional skills through networking and learning opportunities.

Benefits:

  • 5 Days Working (Sat & Sun Off)
  • Flexible working hours
  • Health insurance after confirmation.

Please do share with some of your best B2B work samples/links to share ahead mainly of LinkedIn platform.

Thanks

Manisha Yadav

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