Analytics and Tracking Specialist

2 weeks ago


Bengaluru, India Tealbox Digital Full time
About Tealbox Digital:

Tealbox DIgital is a leading digital marketing agency with a focus on data-driven results. We specialize in GA4 tracking implementation, ad tracking for platforms such as Facebook and , Google Tag Manager (GTM), Shopify GA4 tracking, and event-based tracking for custom websites.

We are currently seeking a talented and motivated Tracking Implementation Specialist to join our team. The ideal candidate is a problem solver and innovative thinker with a basic understanding of code and the tools required to implement tracking. They will be responsible for creating and implementing tracking solutions across a range of platforms and websites.

Responsibilities:

Deploy and manage tracking solutions utilizing Google Analytics (GA), Google Tag Manager (GTM), Facebook Events Manager, and other relevant tools across diverse platforms and websites.Collaborate closely with the development team to implement data layers and tracking codes, ensuring seamless integration and accurate data collection.Configure event-based tracking for custom websites, Shopify GA4 tracking, and other e-commerce platforms to monitor user interactions effectively.Integrate Google tracking solutions such as Google Ads conversion tracking and Google Analytics Enhanced Ecommerce for advanced insights and optimization.Implement server-side tracking solutions to capture data from server interactions, ensuring comprehensive data collection and analysis.Integrate Floodlight tracking for advanced conversion tracking and attribution modeling across various advertising platforms.Utilize app SDKs for tracking user interactions and behavior within mobile applications, providing insights for optimization and engagement strategies.Troubleshoot and resolve tracking issues promptly, working with cross-functional teams to identify root causes and implement effective solutions.Optimize tracking implementations to enhance data accuracy, performance, and actionable insights, staying current with industry trends and best practices.Provide comprehensive training and support to team members on tracking implementation techniques and best practices.

Requirements:

Bachelor's degree in Computer Science, Information Technology, or a related field, or equivalent practical experience.Minimum of 1 year of hands-on experience in tracking implementation, with expertise in GA4, GTM, Facebook Events Manager, and

tracking.Proficiency in code fundamentals, particularly JavaScript, HTML, and CSS, with demonstrated experience in implementing data layers.Familiarity with server-side tracking methodologies and experience integrating app SDKs for mobile tracking.Strong problem-solving abilities, creativity, and attention to detail.Excellent organizational and project management skills, with the ability to manage multiple projects concurrently.Effective communication skills, enabling collaboration with cross-functional teams.Knowledge of Floodlight tracking and event-based tracking for custom websites is advantageous.



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