aibiliti | Marketing Content Specialist

2 days ago

New Delhi, India aibiliti Full time
About Us

At

Aibiliti , we’re transforming how B2B tech companies connect with their audiences. With a unique blend of

AI-powered insights

and creative expertise, we craft impactful, multi-platform content that drives meaningful engagement, builds trust, and generates leads.

As we grow, we’re looking for a skilled

Content Marketing Specialist

who understands the art and science of content creation. This role is ideal for someone with a background in

Mass Communication, Journalism , or a related field, who has a strong grasp of

technical writing , digital marketing, and the nuances of content that resonates in the technology and B2B space.

About the Role

Content is at the heart of everything we do at Aibiliti. We’re looking for an experienced content marketer who can

conceptualize, create, and optimize content

that not only tells a compelling story but also drives measurable business results.

This is a hands-on role where you’ll work across various

content formats —blogs, case studies, whitepapers, newsletters, and more—to position our clients as thought leaders in their industries. You will also be responsible for creating content for

multiple clients at the same time , which means you’ll need to develop a certain level of

domain expertise

across industries to deliver tailored and impactful content.

If you have a knack for turning complex technology concepts into engaging narratives and a solid understanding of how content fits into the bigger picture of B2B marketing, this is the role for you

Key Responsibilities

Content Creation & StrategyDevelop and execute a

content strategy

tailored to the B2B tech industry, ensuring alignment with client goals.Write, edit, and review high-quality content, including

blogs, case studies, whitepapers , newsletters, and marketing assets.Transform complex technical concepts into

engaging, audience-friendly narratives .Work with subject matter experts to craft content that resonates with target personas.Manage content creation for

multiple clients simultaneously , building a strong understanding of each client’s industry and needs.

Content OptimizationEnsure all content is optimized for

readability, engagement, and lead generation .Collaborate with designers to create visually engaging assets that complement written content.Regularly update and repurpose existing content to maintain relevance and maximize impact.

Analytics & ReportingTrack content performance using tools like

Google Analytics

and

Insights .Analyze key metrics such as

engagement rates, CTRs, and time on page

to assess effectiveness.Provide actionable insights and recommendations to optimize content performance.

What You’ll Need5 years of proven experience

in content marketing, with a focus on B2B or tech-related industries.Hands-on experience in

content writing and creation , including blogs, whitepapers, case studies, and newsletters.Strong

technical writing skills , with the ability to simplify complex concepts for a non-technical audience.Background in

Mass Communication, Journalism , or a related field.Ability to manage

content creation across multiple clients

while building domain expertise in different industries.Familiarity with

digital marketing channels

(, email marketing, paid media) and their content requirements.Strong collaboration and organizational skills, with the ability to meet deadlines and manage multiple projects effectively.

Bonus SkillsKnowledge of

AI-powered content tools

to enhance content ideation and creation processes.Familiarity with

Account-Based Marketing (ABM)

or persona-based content strategies.Experience working with

technology-first companies

or optimizing content for international markets.

KPIs for SuccessCreation of

engaging, high-quality content

that resonates with the B2B tech audience.Improved

engagement metrics

(CTR, time on page, downloads, etc.) across all content formats.Content that drives qualified leads and supports broader marketing and sales goals.Positive feedback from internal teams and multiple clients on the quality and relevance of content.Development of

domain expertise

across industries to create tailored, impactful content.

Why Join Aibiliti?Be part of a fast-growing,

AI-first content marketing company , redefining how B2B tech companies grow.Work on cutting-edge projects that combine

creativity and technology .Collaborate with a passionate team of writers, strategists, and marketers.Enjoy competitive compensation, professional growth, and the opportunity to make a real impact.

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