Lead Generation Executive

4 days ago

surat, India Xcellence-IT Full time
Job Description

As an International Lead Generation Executive at Xcellence-IT , 
you will be responsible for effectively performing outreach to target prospects in defined geographies.
Your role will involve conducting targeted surveys to identify the right business opportunities from prospects.
You'll demonstrate a strong eye for research, scouting for new prospects, identifying key players in industries, and gathering interest.
Engaging in meaningful conversations with key decision-makers and business owners will be a significant part of your responsibilities.
You will work closely with the sales and marketing teams, routing qualified meetings to the appropriate sales executives for further development and closure.
Your role demands qualities like being a self-starter, a team player, high energy, reliable, and having a strong work ethic.

Responsibilities:

Lead Identification and Research:

  • Effectively perform outreach searches to target prospects in defined geographies.
  • Conduct targeted surveys to identify the right business opportunities from prospects.
  • Demonstrate a strong eye for research to scout new prospects and identify key players in industries.

Outreach and Engagement:

  • Initiate contact with leads through email campaigns, cold calls, social media, and other communication channels.
  • Craft compelling and tailored messages to capture leads' interest and communicate the value of our products/services.
  • Engage in meaningful conversations with key decision-makers and business owners.

Qualification and Nurturing:

  • Qualify leads based on established criteria and assess their potential as viable opportunities.
  • Collaborate with the sales team to ensure a seamless handover of qualified leads for further sales processes.
  • Implement lead nurturing strategies to maintain engagement with prospects who are not yet ready to make a purchase.

Collaboration with Sales and Marketing:

  • Work closely with the sales and marketing teams to align lead generation strategies with overall business goals.
  • Provide valuable insights and feedback from lead interactions to improve targeting and messaging strategies.

Reporting and Analysis:

  • Maintain accurate and up-to-date records of lead generation activities, interactions, and outcomes.
  • Generate regular reports on lead generation performance, including metrics such as conversion rates and lead quality.
     

Qualifications
  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience as a Lead Generation Executive or similar role, preferably in an international context.
  • Strong understanding of lead generation strategies, techniques, and tools.
  • Excellent communication and interpersonal skills.
  • Proficiency in using CRM systems and lead management software.
  • Self-motivated, proactive, and able to work independently.
  • Demonstrated aptitude for technology and sales.
  • Strong work ethic, reliability, and willingness to accommodate job timings based on campaign needs.
  • Experience in B2B lead generation within the SaaS field.
  • Familiarity with marketing automation tools.
     

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