Area Business Manager
3 weeks ago
Job Summary
We are seeking an experienced and dynamic individual to join our team as a Strategy Implementation and Market Development Manager. The ideal candidate will be responsible for implementing strategies outlined by the Project Management Team, gathering customer feedback, and analysing market trends. Additionally, the role involves establishing and maintaining relationships with key opinion leaders within the designated region, monitoring competitor information, and staying updated with doctors' prescription trends through collaboration with pharmacy managers. The incumbent will also be responsible for planning and executing Continuing Medical Education (CME) initiatives and other relevant activities to uphold the company's brand image.
Roles & Responsibilities
• You will be responsible for promotion of the products by implementing marketing strategies using visual aids and feedback to the Project Management Team (PMT) while assessing competitors' products. Analyse doctor prescription trends to pitch products aligned with their preferences for specific molecules. Engage with pharmacists to gather data on competitor products, enhancing brand value and maintaining a competitive edge.
• You will be responsible to foster relationships with key opinion leaders and doctors, gathering feedback and competitor information, while providing medical support through Continuing Medical Education (CME) and resolving queries. Collaborate with the project management team to organize Sparsh and life awareness programs, nurturing positive connections with stakeholders.
• You will be responsible of weekly goal setting for each product and each doctor, study market trend and competitors’ products to understand their influence on customers in order to ensure that goals set for each week are achieved and overall yearly sales targets are met.
• You will be responsible to coordinate field activities for Continuing Medical Education (CME) programs, persuading doctors to participate with the company.Arrange speakers and venues for CME events, collaborating with other divisions to jointly organize the sessions.
• You will be responsible to manage logistics for corporate social responsibility initiatives like the awareness for Life program, contributing to the establishment of the company's brand image within the medical community.
• You will be responsible to review the sales of existing products through weekly sales review meetings, weekly statements from stockiest and compare against set targets, take corrective actions in case of any shortfalls to ensure that weekly sales targets are achieved.
• You will be responsible to manage Territory Data by regularly engaging with pharmacy managers and distributors to collect sales data and input RCPA data into the Unnati portal.
• You will be responsible to maintain an updated list of doctors within the designated area via handheld devices, and regularly meet with retailers to track product status.
• You will be responsible to organize monthly schedules using palm-top devices, inputting visit data and generating reports as necessary to ensure the portal contains the latest information.
Qualifications
Educational qualification- B.Pharma
Minimum work experience- 2 years of experience in Oncology preferably in that region.
Skills & attributes –
Technical Skills
• Basic understanding of pharmaceutical marketing and basics of oncology business
• Strong sales and marketing acumen, including experience in promoting pharmaceutical products to healthcare professionals
• Ability to identify challenges in the market and develop effective solutions
• Deep knowledge of Customer Behaviour
• Product Knowledge/Scientific Knowledge of Oncology products
Behavioural Skill s
• Excellent communication and interpersonal skills.
• Efficient Leader and a good collaborator.
• Good at building and leveraging relationship.
• Strong analytical and problem-solving abilities.
• Strong Decision making skills.
Additional Information
About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.
Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at
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