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Field Marketing Manager

4 months ago

bangalore, India ADP Full time

Position Description

Job Title: Field Marketing Manager, India

Reporting: Head - Field Marketing

Overview:

ADP is seeking a Field Marketing Manager to join our India marketing team.

At the core of ADP's APAC growth are our country marketing teams who play a pivotal role in bringing ADP to market. As an individual contributor, you will be responsible for architecting and executing marketing activities in India for ADP and SecurAX, an ADP company.

Reporting to the head of Marketing in India, you will implement the optimal mix of integrated marketing initiatives to achieve country business objectives focusing on lead generation, building ADP brand equity and driving revenue growth.

You'll collaborate closely with our India team, agencies, partners, and stakeholders in India as well as our regional and international brand, communications, digital and demand teams.

Passionate, self-motivated and creative, you're able to pivot when necessary. You have a track-record of driving successful demand and lead generation campaigns in India, as well as strong knowledge of all different marketing channels and B2B in India. You're proactive, think strategically across both short and long term and are known for your good judgment, effective communication, and strong cross-organizational relationships.

What You'll Do:

Partner with Sales and Commercial team stakeholders to align and build a healthy sales pipeline for ADP and SecurAX Plan and execute field marketing activities spanning digital campaigns, social media, executive briefings, seminars, client/prospect dinners, webinars, etc. This includes managing and executing all logistics for marketing events and conferences. Collaborate with marketing peers to plan, develop and execute India marketing programs in support of, and together with, leadership, country stakeholders, agency partners and marketing at country, regional and corporate levels. Work closely with PR team to support media and thought leadership activities. Interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts. Measure campaign impact through Eloqua, Salesforce and campaign channel reporting, evaluate event/campaign ROI, and drive continuous improvement in marketing activities, operations and ROI. Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness. Ensure brand guidelines and relevant product messaging is a part of all local marketing touchpoints. Manage local vendors for marketing program execution. Work with the brand and content and product marketing teams on local content and sales tools Facilitate and track lead distribution and follow up activities with the Lead Gen and sales teams. Track campaigns and report metrics as well as overall ROI to the internal stakeholders Manage project timelines, resources, SOW (scope of work requirements), and budget to plan. Monitor and report effectiveness of marketing communications. Who You Are: Degree in Marketing, Communications or equivalent, MBA preferred. Business Partnership : minimum 4-6 years of marketing experience. Experience in demand generation at a fast-moving India headquartered SaaS product company highly desirable. Marketing/ Communications: proficient in managing strategic integrated marketing campaigns including lead generation, executive engagement, upsell/ cross-sell and retention initiatives. Experienced in leading and integrating online and offline programs that deliver outstanding results. Value Delivery: Data and performance-metrics driven mindset; strong sense of ownership. Resource Planning and Optimization : Collaborative project management experience and skills. Able to prioritize and deliver under resource constraints. Cross functional virtual team management experience: Track record driving collaboration and positive outcomes; ability to navigate through ambiguity and complexity. Proficient at managing multiple agencies and multiple concurrent programs. Relationship Management: Sales stakeholder management experience. Excellent Vendor/ Client management. Can work effectively across functions and nationalities. Experience working with sell - through partners a plus. Industry Ecosystems Knowledge: HCM Tech, Services and/or SaaS model knowledge Communications: Outstanding oral and written communication and presentation skills. Language skills: Native English fluency mandatory Behavioral characteristics: intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges. Technical competencies: Salesforce, Eloqua (or other Marketing Automation platforms), Microsoft 365, Workfront, LinkedIn, Sprout Social and productivity tools. Other Martech stack platforms considered an advantage. Explore our COVID-19 page to understand how ADP is approaching safety, travel, the hiring interview process, and more. Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.