Cold Email Marketing Full-Time
4 weeks ago
Job Description: Cold Email Marketing Expert
Position: Cold Email Marketing ExpertDepartment: Marketing
Reports to: Marketing Manager/Director
Location: Any / Remote
Summary:
The Cold Email Marketing Expert is responsible for developing, executing, and optimizing cold email campaigns to generate leads and drive business growth. This role requires a deep understanding of email marketing best practices, audience segmentation, and analytics to ensure our messages resonate with potential customers and comply with all relevant regulations.
Key Responsibilities:
1. Strategy & Planning
- Develop and implement cold email marketing strategies to achieve company objectives.
- Research and identify target audiences, ensuring the accuracy and relevance of the email list.
- Stay updated with the latest trends and best practices in email marketing.
2. Campaign Development & Execution
- Design and write compelling cold email copy that resonates with the target audience and prompts action.
- Segment email lists based on behaviors like past email engagement and website interactions.
- Test and optimize campaigns for best performance, including A/B testing of subject lines, email content, and call-to-action.
3. Compliance & Deliverability
- Ensure all cold email campaigns comply with current email best practices, company policies, and legal regulations, including GDPR, CAN-SPAM, etc.
- Monitor deliverability and ensure emails are reaching recipients' inboxes, not spam folders.
4. Analytics & Reporting
- Track and analyze campaign performance, including open rates, click-through rates, conversion rates, and ROI.
- Provide regular reports on campaign performance and suggest areas for improvement.
5. Collaboration
- Work closely with the sales team to align email marketing campaigns with sales objectives and lead follow-up.
- Collaborate with the design team to create visually appealing email templates.
6. Continuous Improvement
- Stay updated with the latest tools, technologies, and trends in cold email marketing.
- Continuously refine the email process, from list building to follow-up, to improve efficiency and effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5 years of experience in email marketing, with a focus on cold email campaigns.
- Proficiency in email marketing platforms like (Mailchimp, SendGrid, HubSpot, etc.).
- Strong analytical skills and experience with reporting and data analysis.
- Excellent written communication and copywriting skills.
- Knowledge of email regulations including GDPR, CAN-SPAM, etc.
- Ability to work independently and as part of a team.
Other Details
Keywords : Cold Email Marketing Industry : Sales Functional Area : IT Software - Other Job Role : ASSOCIATE Employement Type : PERMANENT
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