Cold Email Marketing Full-Time

4 weeks ago


jaipur, India HyreFox Consultants Full time

Job Description: Cold Email Marketing Expert

Position: Cold Email Marketing ExpertDepartment: Marketing

Reports to: Marketing Manager/Director

Location: Any / Remote

Summary:

The Cold Email Marketing Expert is responsible for developing, executing, and optimizing cold email campaigns to generate leads and drive business growth. This role requires a deep understanding of email marketing best practices, audience segmentation, and analytics to ensure our messages resonate with potential customers and comply with all relevant regulations.

Key Responsibilities:

1. Strategy & Planning

- Develop and implement cold email marketing strategies to achieve company objectives.

- Research and identify target audiences, ensuring the accuracy and relevance of the email list.

- Stay updated with the latest trends and best practices in email marketing.

2. Campaign Development & Execution

- Design and write compelling cold email copy that resonates with the target audience and prompts action.

- Segment email lists based on behaviors like past email engagement and website interactions.

- Test and optimize campaigns for best performance, including A/B testing of subject lines, email content, and call-to-action.

3. Compliance & Deliverability

- Ensure all cold email campaigns comply with current email best practices, company policies, and legal regulations, including GDPR, CAN-SPAM, etc.

- Monitor deliverability and ensure emails are reaching recipients' inboxes, not spam folders.

4. Analytics & Reporting

- Track and analyze campaign performance, including open rates, click-through rates, conversion rates, and ROI.

- Provide regular reports on campaign performance and suggest areas for improvement.

5. Collaboration

- Work closely with the sales team to align email marketing campaigns with sales objectives and lead follow-up.

- Collaborate with the design team to create visually appealing email templates.

6. Continuous Improvement

- Stay updated with the latest tools, technologies, and trends in cold email marketing.

- Continuously refine the email process, from list building to follow-up, to improve efficiency and effectiveness.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- 5 years of experience in email marketing, with a focus on cold email campaigns.

- Proficiency in email marketing platforms like (Mailchimp, SendGrid, HubSpot, etc.).

- Strong analytical skills and experience with reporting and data analysis.

- Excellent written communication and copywriting skills.

- Knowledge of email regulations including GDPR, CAN-SPAM, etc.

- Ability to work independently and as part of a team.

Other Details

Keywords : Cold Email Marketing Industry : Sales Functional Area : IT Software - Other Job Role : ASSOCIATE Employement Type : PERMANENT

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