Facebook Media Buyer-Lead Generation

4 weeks ago

uttar pradesh, India Get Me Rank - A Digital Marketing Agency Full time
**Position Overview:**
Get Me Rank is seeking an experienced and dynamic Media Buyer to optimize our direct and affiliate Facebook / Meta Ads campaigns. The ideal candidate will have a robust background in digital marketing, particularly in paid Meta advertising, and a proven track record of leading successful campaigns including Lead Generation, Pay Per Call, Content & Search Arbitrage across multiple regions
**Responsibilities:**
- Create and manage Meta Ads campaigns on Facebook and Instagram
- Conduct competitor research, creative research (direct response) for optimal camping performance and compliance.
- Write compelling ad copy and create visually appealing ad creatives with the help of cross-functional team.
- Monitor campaign performance and optimize campaigns for maximum ROI.
- Conduct A/B testing to improve ad performance, creative performance, and conversion rates.
- Analyze campaign data and provide insights and recommendations for optimization.
- Stay up-to-date with the latest trends and best practices in Meta Ads and digital marketing.
- Collaborate with internal teams to align Meta Ads strategies with overall marketing objectives.
- Provide regular reports on campaign performance and KPIs to stakeholders.
- Understanding of setting up trackers like Voluum, Bemob, Redtrack, Clickflare
- Manage and optimise advertising campaigns on platforms like System1, Tonic, Domain Active, Sedo, Ads, Shinez, PubPlus, others
- Manage and optimise advertising campaigns for verticals like Home Improvement, Finance, Insurance, Debt, Legal, others
- Manage and optimise advertising campaigns for verticals like Weight loss, Dental, Fungus, Prostate, iGaming, others
- Liaise with platform representatives for insights and optimisation opportunities.
**Qualifications:**
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Meta blueprint certification is preferred.
- Strong understanding of the Meta Ads platform, including campaign setup, optimization, and reporting.
- Proficiency in Google Analytics and other digital marketing tools.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for digital marketing and staying ahead of industry trends.
- Strong communication and collaboration skills.
- Ability to multitask and manage multiple campaigns simultaneously.
- Detail-oriented with strong organizational skills.

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