Marketing Manager

3 weeks ago

Gurgaon, India Old Marigold Full time
Job Description: Marketing and Creative Executive
Location: Gurgaon
Company: Old Marigold
About Us:
Old Marigold is a sustainable women’s apparel brand specializing in handcrafted products made by local Indian artisans. We are looking for a versatile and creative Marketing and Creative Executive to manage end-to-end marketing efforts while handling content creation, basic graphic design, and website updates.
Role Overview:
The Marketing and Creative Executive will oversee all marketing initiatives, including social media management, influencer collaborations, and retention campaigns. They will also be responsible for designing high-quality graphics, lookbooks, banners, and ad creatives, as well as managing website content updates. This is a hands-on role ideal for someone who thrives in a dynamic, fast-paced environment.
Key Responsibilities:
Social Media Management:
Plan and execute social media strategies for platforms like Instagram, Facebook, and Pinterest.
Schedule and post engaging content, including feed posts, stories, and reels.
Monitor engagement and adapt strategies to boost visibility and growth.
Graphic Design & Content Creation:
Design creative assets such as banners, ad creatives, lookbooks, and marketing materials using tools like Canva or Adobe Suite.
Create visually appealing content for social media, email marketing, and WhatsApp campaigns.
Assist in photoshoots or coordinate with external teams to produce product imagery.
Website Management:
Update website content such as banners, product descriptions, and promotional graphics using platforms like Shopify.
Ensure website design aligns with brand aesthetics and is user-friendly.
Work with external developers for technical support as needed.
Collaborations & Campaigns:
Manage influencer, stylist, and PR collaborations to enhance brand visibility.
Support seasonal marketing campaigns and product launches with creative assets.
Retention Marketing:
Create and execute email and WhatsApp marketing campaigns to engage and retain customers.
Monitor campaign performance and suggest improvements for better reach and conversions.
Brand Consistency:
Ensure all visuals and messaging align with Old Marigold’s brand values and aesthetics.
Research trends in fashion and sustainability to keep content fresh and relevant.
What We’re Looking For:
Bachelor’s degree in Marketing, Graphic Design, or a related field.
1-3 years of experience in marketing or graphic design, preferably in a D2C or fashion brand.
Proficiency in graphic design tools like Canva, Adobe Photoshop, Illustrator, or similar software.
Basic understanding of website management tools like Shopify or WordPress.
Strong communication skills and a creative mindset.
Ability to multitask, meet deadlines, and work independently in a fast-paced environment.
Passion for sustainability and handcrafted products is a plus.
What We Offer:
Competitive salary and benefits package.
Opportunity to grow with a purpose-driven, sustainable brand.
A collaborative and creative work environment.

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