Performance Marketer – Google
4 weeks ago
Job Title: Performance Marketer – Google & Meta Ads | SMB Focused
Shift: 7 PM – 4 AM IST
Location: Remote (India)
Job Description:
We are looking for a Performance Marketer with hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns , with a proven record of generating leads for SMBs in North America.
You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance — real leads, real ROAS, real revenue.
Key Responsibilities:
- Strategically launch and manage Google Performance Max and Meta Ads campaigns
- Target local and regional SMBs in the USA
- Use a test-and-scale approach — build hypotheses, validate with data, scale winners
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
- Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)
- Own campaign performance — be responsible for hitting lead and sales KPIs
- Coordinate with internal sales/marketing teams on alignment and landing page optimization
You Must Have:
- Mandatory Google and Meta Ads Certification
- Proven experience running Google Performance Max and Meta Ads campaigns for SMBs
- Strong understanding of North American SMB segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
- Expertise in lead generation, ROAS optimization, and budget scaling
- Strong communication, English proficiency , and ownership of results
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