AWS Partner Marketing

2 days ago

Delhi, India LTIMindtree Full time
Experience Required: 14+ years Open for all LTIM locations
Summary:
As a Partner Marketing Leader your primary responsibility is to develop and manage marketing strategies that align with the company’s business goals and cater to the needs of our valued partners. You’ll collaborate closely with our partners to create high-quality content, enhance brand awareness, and foster knowledge and consideration of LTIMindtree within this ecosystem of our prospects as well as customers. Success in this role will be measured by your ability to execute agreed-upon initiatives, nurture the partner relationship and influence funnel/pipe, ultimately establishing LTIMindtree as a market leader. These initiatives span a wide range, from increased brand awareness and credibility to lead generation, sales, and overall business growth.
Roles & Responsibilities:
1. Establish LTIMindtree as the Partner of Choice:
· Enhance brand perception and drive demand across target customers, media channels, ecosystem partners, and industry analysts.
· Position LTIMindtree as the preferred partner in the market for the joint offerings - Cloud, Gen AI, Data, Apps
2. Integrated Joint Marketing Plan:
· Design, develop, and execute an integrated joint marketing plan aligned with our business & partner's common goals.
· Collaborate with internal and external stakeholders, including agencies
· Regularly refine the plan to align with LTIM & the partner strategies as well as overall business objectives.
3. Content Development:
· Work closely with partners to create joint thought leadership pieces, case studies, videos, solution collaterals, press releases, and internal communications.
· Evaluate the effectiveness of content and adjust as needed.
4. Lead generation campaigns:
· Develop joint marketing, omni channel campaigns to stimulate demand and generate leads
· ABM campaigns
· Track, monitor and report the performance of the campaigns
5. Event Execution:
· Create a joint event calendar in agreement with the partner to drive brand awareness and on ground engagement with existing and Greenfield accounts
· Identify, develop, and execute both virtual and in-person events aligned with the joint marketing plan.
6. Budget Management and Reporting:
· Track marketing budgets and key performance indicators (KPIs).
· Provide internal and partner organizations with regular reports on marketing outcomes.
· Management of MDF, partner portal and knowledge, lead flow and tracking
Qualifications:
The successful candidate should possess the following qualifications:
· 14+ years of integrated marketing experience with Partner/Alliances marketing preferred
· Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core joint solution value proposition.
· Strong preference for experience in working with one or more partners or original equipment manufacturers (OEMs)
· Ability to build strategic perspective, influence, and ability to execute it.
· Understanding of the various funds available from partners and how to optimize usage of the same
· Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices.
· This comprehensive role encompasses strategic planning, content creation, event management, and collaboration, all aimed at driving success for LTIMindtree and its partners

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