Conversion Rate Optimization

3 weeks ago

Gurugram, India Squareboat Full time

About This Position
The consultant will act as a strategic partner, analyzing customer journeys, identifying barriers to conversion, and providing actionable insights and recommendations.

The role involves collaborating with our marketing, design, and product teams to implement optimization initiatives that improve user experience, increase engagement, and drive measurable business growth.

What are you going to do?

  • Conduct in-depth audits of websites, landing pages, funnels, and digital campaigns to identify conversion barriers.
  • Analyze website and campaign performance using analytics tools (Google Analytics, GA4, Hotjar, Mixpanel, etc.)
  • Identify opportunities to improve the customer journey and conversion rates across digital touchpoints.
  • Provide data-driven recommendations for optimizing user journeys, checkout flows, and lead-generation processes.
  • Design and oversee A/B tests, multivariate tests, and personalization strategies.
  • Work with internal teams to implement CRO strategies and ensure alignment with overall marketing and business goals.
  • Develop frameworks and roadmaps for ongoing conversion optimization.
  • Analyze results from experiments and present clear, actionable insights to stakeholders.
  • Stay up-to-date with the latest trends, tools, and technologies in CRO, UX, and digital marketing.
  • Conduct competitor and industry research to benchmark and innovate conversion strategies.

You Need To Have

  • 5+ years of experience in conversion rate optimization
  • Bachelor's degree in Marketing, Business, Data Analytics, or related field (or equivalent experience).
  • Proven experience with strong demonstrable results in CRO, digital marketing, growth, or related roles.
  • Strong knowledge of web analytics tools (Google Analytics/GA4, etc.).
  • Hands-on experience with A/B testing tools (Optimizely, VWO, Google Optimize, Convert, etc.).
  • Understanding of UX/UI principles, user psychology, and funnel optimization.
  • Proficiency in data analysis and visualization (Excel, Google Data Studio, Tableau, or similar).
  • Familiarity with HTML, CSS, and JavaScript (basic knowledge to work with developers).
  • Excellent problem-solving, communication, and project management skills.

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