Content Strategist

2 weeks ago

Gurugram, India Neitri Full time
Job description

Location: Udyog Vihar, Gurgaon


Position Overview:

As a Content Strategist, you will play a pivotal role in shaping and executing the content strategy for Neitri. You will be responsible for creating a cohesive and compelling narrative that resonates with our target audience, drives brand loyalty, and enhances our market positioning. This role requires a deep understanding of luxury fashion, exceptional storytelling skills, and the ability to collaborate across departments to ensure brand consistency and excellence.


Key Responsibilities:

1. Content Strategy Development:

• Develop and implement a comprehensive content strategy that aligns with the brand’s vision, values, and business objectives.

• Identify target audience segments and create tailored content strategies to engage each segment effectively.

• Analyze market trends, competitor activities, and customer insights to inform content planning and innovation.

2. Content Creation & Curation:

• Oversee the creation of high-quality, engaging, and on-brand content across all channels, including website, social media, email campaigns, and print materials.

• Collaborate with the creative team to produce visually stunning content that reflects the luxury positioning of the brand.

• Curate content that showcases the brand’s heritage, craftsmanship, and commitment to sustainability.

3. Cross-Functional Collaboration:

• Work closely with marketing, PR, design, and e-commerce teams to ensure content is aligned with product launches, campaigns, and brand initiatives.

• Partner with external agencies and influencers to amplify content reach and impact.

4. Content Performance & Optimization:

• Monitor and analyze content performance metrics, including engagement, conversion rates, and ROI, to optimize content strategy.

• Continuously refine content based on data-driven insights and feedback to improve effectiveness and achieve business goals.

5. Brand Storytelling:

• Craft compelling brand stories that resonate with luxury consumers and differentiate the brand in a competitive market.

• Maintain a consistent tone of voice and visual identity across all content, ensuring alignment with brand guidelines.

6. Innovation & Trend Awareness:

• Stay ahead of industry trends, emerging platforms, and content formats to keep the brand at the forefront of luxury fashion communication.

• Experiment with new content ideas and formats to drive innovation and engagement.


Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Master’s degree preferred.

• 2+ years of experience in content strategy, preferably within the luxury fashion or lifestyle industry.

• Strong understanding of luxury branding and the unique needs of high-end consumers.

• Exceptional writing, editing, and storytelling skills with a keen eye for detail.

• Proficient in content management systems (CMS) and digital marketing tools.

• Experience with, social media platforms, and data analytics.

• Creative thinker with the ability to translate brand vision into impactful content.

• Strong project management skills with the ability to manage multiple projects simultaneously.

  • Excellent communication and interpersonal skills, with a collaborative approach.


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