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Assistant Shopper Marketing Manager

3 months ago

mumbai, India Godrej Consumer Products Limited Full time

Job Title: Assistant Manager Shopper Marketing


Job Type: Permanent, Full-time


Function: Sales


Business: Godrej Consumer Products Limited


Location: Mumbai, Maharashtra, India


About Godrej Industries Limited and Associate Companies (GILAC)


GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.




About Godrej Consumer Products Limited (GCPL)


Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.



About the role


The Ecommerce team is a highly agile and high growth team which is evolving rapidly. This role will lead all shopper related activations on the digital shelf that lead to business goal delivery of revenue and profitability for the product portfolio. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.


Key Responsibilities


Shopper understanding and analytics

  • Develop deep understanding of shopper insights & behaviour for the categories
  • Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
  • Develop e-com shopper marketing plan for priority sub-brands
  • Implement plan via both direct execution and influencing other e-com verticals
  • Analyze e-com performance on regular basis and identify course corrections


Category annual planning

  • Represent category/brands to e-com customers, especially in JBP & quarterly plans
  • Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category


Marketing execution coordination

  • Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
  • Jointly plan & execute full funnel activities, along with digital marketing manager
  • Lead replication of the brand IMC on ecommerce media assets


Who are we looking for?


Education: Post Graduate degree (MBA)

Experience: Experience of 4-6 years in Sales

Skills:

  • Agile – able to execute rapidly and effectively in complex environment, strong results orientation
  • Bold – ambitious mind-set, willing to stretch for outstanding results
  • Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
  • Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
  • Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills


What’s in it for you?


Be an equal parent


Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return


Paternity support, including paid leave


New mothers can bring a caregiver and children under a year old, on work travel


Adoption support; gender neutral and based on the primary caregiver, with paid leave options


No place for discrimination at Godrej


Gender-neutral anti-harassment policy


Same sex partner benefits at par with married spouses


Gender transition support


We are selfish about your wellness


Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options


Uncapped sick leave


Mental wellness and self-care programmes, resources and counselling


Celebrating wins, the Godrej Way


Structured recognition platforms for individual, team and business-level achievements


Performance-based earning opportunities


An inclusive Godrej


Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.


We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.


If this sounds like a role for you, apply now

We look forward to meeting you.