Marketing Executive

3 weeks ago


bangalore, India Swiss Learning Exchange Full time

SwissLearning Exchange an elearning organization based in Switzerlanddevelops a sustainable spirit by driving innovations andaccelerated learning. We aim to bring access to the world ofhighquality online learning on rich and engaging topics. We reflectthe need of modern learnersutilizingadvanced storytelling techniques andstateoftheartvideo production in conveying engaging andinspiring.

Asa Marketing Executive you will play a key role in driving growthand expanding our market presence. You will be responsible for arange of tasks under the marketingfunction.

JobResponsibilities:

  • Assistin the development and execution of marketing campaigns to promoteour products/services endtoend from ideation to publishing.
  • Conductmarket research and analysis toidentify trendscompetitors andopportunities.
  • Managesocial media channels develop engaging content and implementstrategies to increase brand awareness and engagement.
  • UtilizeSEO/SEM techniques to enhance online visibility and drive trafficto our website.
  • Assistwith lead generation efforts with copywriting and operationalcoordination.
  • Coordinateinternally between the designmarketing andsales teams.
  • Assistwith content creation for the website in terms of testimonialscuration or blog writing and other regularupdates.
  • Undertakebasic photography and video recording tasks when the requirementarises.
  • Monitorand analyze marketing performance metrics including website trafficengagement and conversion rates tooptimize campaigneffectiveness.

OperationalTasks:

  • Coordinatewith internal teams to ensure smooth execution of projects andinitiatives.
  • Analyzedata and generate reports to track performance metrics and identifyareas for improvement.



Requirements
  • Strongunderstanding of customer psychology and best practices in themarketing environment.
  • Excellentcommunication skills both verbal and written with the ability toarticulate ideas clearly andpersuasively.
  • Exceptionalattention to detail and organizationalskills.
  • Proficiencyin marketing tools and software (e.g. Google Analytics Zoho ToolsSocial Media Management ToolsMeta and LinkedInAdvertising Canvaetc).
  • Abilityto work independently as well as collaboratively in a teamenvironment.
  • Flexibilityto adapt to changing priorities and handle multiple taskssimultaneously.

Qualification:

  • Bachelorsdegree in business administrationMarketingCommunications orrelated field.
  • 13Years Experience and a proven trackrecord in marketingfunctions.
  • Priorwork experience inedtech is anadded advantage.
  • Aresident ofBangalore isamust.This is a workfromofficeposition (Location NorthBangalore)

Strong understanding of customer psychology and best practices inthe marketing environment. Excellent communication skills, bothverbal and written, with the ability to articulate ideas clearlyand persuasively. Exceptional attention to detail andorganizational skills. Proficiency in marketing tools and software(e.g., Google Analytics, Zoho Tools, Social Media Management Tools,Meta and LinkedIn Advertising, Canva, etc). Ability to workindependently as well as collaboratively in a team environment.Flexibility to adapt to changing priorities and handle multipletasks simultaneously. Qualification: Bachelor's degree in businessadministration, Marketing, Communications or related field. 1-3Years Experience and a proven track record in marketing functions.Prior work experience in ed-tech is an added advantage. A residentof Bangalore is a must. This is a work-from-office position(Location North Bangalore)

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