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Search Engine Optimization Analyst

2 months ago

Bangalore, India YourTribe Full time

Roles and Responsibilities

  • Bachelor's degree in Marketing, Digital Marketing, or a related field (preferred).
  • 2 to 3 Years of Proven experience as an SEO Analyst or in a similar role. Having 1+ years of experience in the SAAS-based industry is a plus.
  • In-depth knowledge of SEO tools and best practices.
  • Proficiency in using SEO software such as Moz, SEMrush, or Ah-refs. And a working knowledge of how to leverage them for impact.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and teamwork skills.
  • Detail-oriented with the ability to manage multiple projects simultaneously.

Desired Candidate Profile

  • Keyword Research: Conduct thorough keyword research to identify relevant topics and high-traffic keywords for our industry and target those for higher rankings.
  • On-Page Optimization: Optimize website content, meta tags, headings, images, and all on-page factors to improve page rankings.
  • Off-Page Analysis: Create and Implement an off-page strategy and backlink analysis based on in-depth research and analysis
  • Technical SEO: Perform website audits to identify technical SEO issues and collaborate with the development team to implement necessary fixes. Monitor and report site health weekly.
  • Content Optimization: Review and optimize existing content for SEO and work with content creators to ensure new content is search engine-friendly and align with user intent.
  • Link-Building Implementation: Develop and execute link-building strategies to acquire high-quality backlinks and improve domain authority.
  • Competitive Analysis: Monitor and analyze competitors' SEO strategies to identify opportunities and threats.
  • Reporting and Analytics: Measure Results and Generate regular SEO performance reports using tools like Google Analytics4, Google Search Console, Looker Studio, Big Query, and other SEO software, and provide insights and recommendations based on data.
  • Mobile SEO: Ensure the website is mobile-friendly and optimized for mobile search.
  • Algorithm Updates: Stay up-to-date with search engine algorithm changes and adapt strategies accordingly. And recommend changes to website content and other factors to improve rankings.
  • Problem-solving capabilities: Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.