Digital Marketing Intern

4 days ago

india MINAKI Full time

Company Overview:

Minaki, an embodiment of sophistication and ambition, stands as a distinguished fashion label offering a complete wardrobe line for both women and men. Founded in 2018 by the visionary Ms. Monika Soni, a connoisseur of quality and design enthusiast, the brand draws its inspiration from her profound love for jewelry design and beading. After a successful corporate finance career spanning over 25 years, Ms. Soni decided to follow her passion and inspire modern women with original, cutting-edge, and realistic designs.


At Minaki, we believe that every day can be a runway day, and our extensive collection of apparel and jewelry reflects this belief. Our exquisite and one-of-a-kind jewelry designs have captured the hearts of fashion enthusiasts, earning us a place of adoration in the industry. Our commitment to craftsmanship and attention to detail is evident in every piece we create, offering original and unique ideas that cater to contemporary needs. Our diverse product line includes necklaces, earrings, bracelets, kadas, bangles, maang teekas, naths, and more.


For us, quality is our hallmark, and we leave no stone unturned to ensure excellence. We source the finest raw materials from around the world, subjecting them to rigorous quality tests. Each collection is produced in limited quantities to maintain uniqueness and exclusivity.


MINAKI is a dynamic and innovative company dedicated to growth and expanding our market presence through strategic partnerships, corporate alliances and client acquisition. As a Digital Marketing and Content Curation Intern, you will have the exciting opportunity to support our marketing efforts and create engaging content to enhance our online presence. This role will provide you with hands-on experience in digital marketing strategies, content creation, social media management, paid marketing, search engine marketing.


Job Summary:

We are seeking a creative and detail-oriented Digital Marketing and Content Curation Intern to assist our marketing team in reaching a wider audience and driving brand awareness. This internship will offer you valuable experience in developing marketing campaigns, curating compelling content, and analyzing digital performance metrics.


Responsibilities:

  • Content Creation: Collaborate with the marketing team to create engaging and relevant content for our website, blog, social media platforms, email newsletters, and other marketing channels.
  • Social Media Management: Assist in managing and scheduling social media posts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to maintain an active and consistent online presence.
  • Content Curation: Research and curate industry-related content from external sources to share with our audience, adding value to our brand and fostering engagement.
  • Graphic Design: Create visually appealing graphics, infographics, and other multimedia content to accompany marketing campaigns and social media posts.
  • SEO Support: Work with the marketing team to optimize content for search engines, including incorporating relevant keywords and meta tags to improve organic reach.
  • Email Marketing: Assist in the creation and execution of email marketing campaigns, including drafting content and tracking campaign performance.
  • Analytics and Reporting: Monitor and analyze the performance of digital marketing efforts, providing insights and suggestions for improvement based on key performance indicators (KPIs).
  • Competitor Analysis: Conduct research on competitors' marketing strategies and identify opportunities for differentiation and improvement.
  • Website Maintenance: Assist in updating and maintaining the company's website, ensuring that content is accurate, up-to-date, and aligned with marketing initiatives.



Qualifications:

  • Currently enrolled in the pre-final or final year  relevant bachelor's or master's degree program.
  • Basic knowledge of industry tools like Google Ads, Meta Business Suite, Canva, Adobe Creative Suite, ChatGPT, Google Bard etc.
  • Strong writing and communication skills, with an ability to tailor content to different audiences and platforms.
  • Basic knowledge of digital marketing principles and platforms, including social media, email marketing, and SEO.
  • Creativity and a passion for storytelling and content creation.
  • Tech-savvy with the ability to adapt to new digital tools and trends quickly.
  • Detail-oriented and organized, capable of managing multiple tasks and deadlines.
  • A team player with a positive attitude and willingness to contribute new ideas.



Details:

  • Duration: 6 Months
  • Employment Type: Internship
  • Job Location: Delhi (On site/Hybrid)
  • Perks (based on performance): 
  • Competitive Pay + Performance incentives
  • Certificate of Completion
  • Letter of Recommendation (Performance Based)
  • PPO Availability: Based on performance


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