Head of Marketing

2 weeks ago


noida, India Trackier Full time

At Trackier, we’re building SaaS (software as a service) products that are used in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a number of international counterparts to clock more than USD 5mn in annual revenue without any external funding.

Over the last 7 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile.

If you have interacted with ICICI Bank, Flipkart, OLX, or Dentsu, you have already met some of our customers who trust the Trackier platform for their Partner Marketing led growth.

Trackier is looking for a numbers driven, highly motivated and action oriented Head of Marketing to achieve our performance and brand marketing objectives through a variety of paid media channels managing end-to-end research, implementation, optimization and reporting.

Roles and responsibilities:-

  • Developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
  • Leading a team to create and optimize digital marketing campaigns across various channels such as display, social media, search, and programmatic advertising.
  • Analyzing market trends, customer insights, and competitor activity to inform marketing strategies and campaign optimizations.
  • Collaborating with sales, product, and technology teams to ensure alignment of marketing efforts with business objectives and product offerings.
  • Overseeing the development of marketing collateral, including website content, advertising creatives, and sales materials.
  • Managing relationships with advertising partners, agencies, and vendors to maximize marketing effectiveness and ROI.
  • Tracking and analyzing key performance metrics to measure the success of marketing initiatives and identify areas for improvement.
  • Staying abreast of industry developments, emerging technologies, and best practices to maintain a competitive edge in the market
  • Understand MQLs, SALs, SQLs in context of a B2B company and work with sales and customer success teams to design campaigns to best serve their needs
  • Can work your way around most modern marketing automation and CRM solutions e.g. Zoho Marketing, Eloqua, Marketo, Salesforce etc.
  • Understand how multi-channel revenue attribution works including experience of working with tools like Excel, Google Sheets, Zapier, Google Analytics and Tableau. 
  • Stay up to date on regional marketing trends, cultural news, and the competitive landscape. Talk to local partners, influencers, and CRO practitioners in that region to understand the local mindset.

Requirements

  • B.tech or higher qualification or Bachelor's degree in Marketing or related field
  • Proven experience of 5+ years in a leadership role within marketing, preferably in SaaS domain or MNC
  • Startup experience is preferred. A start-up mentality and ability to flex in a fast-paced and dynamic environment 
  • Should have hands on experience on Google adwords & SEO (Both on and off page)
  • Hands-on experience of Google Analytics, Google Webmaster, Google Tag Manager, Google Ads, Linkedin Ads, Facebook Ads e.t.c..
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and levels of the organization.

Benefits

  • Medical Insurance from day 1 of employement
  • 5 days working culture.
  • Uber cool work environment.
  • Best in industry salary structure.
  • Lucrative Reimbursement policy.
  • Sponsored trips.

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