Brand Marketing

3 weeks ago

Gurugram, India Lenskart Full time

We're looking for a
Senior Leader
who can shape the future of
Aqualens
(Contact Lenses) as the category leader globally, while also scaling
Lenskart Eyewear
(Frames & Sunglasses) 10X across marketplaces and quick commerce.

This is not your ordinary marketing role. It's for someone who wants to create brands that consumers truly trust, love, and connect with - and can balance long-term brand-building with strong performance marketing across platforms like Amazon, Flipkart, Blinkit, and more.

What you'll own:

  • The
    entire brand journey for Aqualens
    — from narrative to trial to loyalty and advocacy.
  • Category creation and market leadership
    for Aqualens in the contact lenses space.
  • 10X growth for Lenskart Eyewear
    across online marketplaces and quick commerce platforms.
  • Full-funnel marketing
    , encompassing performance, content, CRM, influencer, and ATL initiatives.

Key Responsibilities:

  • Develop/oversee the brand strategy and positioning for Aqualens and Lenskart Eyewear
  • Drive brand awareness, consideration, loyalty, and equity through innovative campaigns across media - from digital, social, influencer, to ATL
  • Spearhead Go-to-Market plans for new product launches and expansion initiatives
  • Manage full-funnel marketing campaigns, optimizing for both performance and long-term loyalty
  • Establish and track marketing health metrics, market share, and customer retention to gauge the impact of initiatives
  • Collaborate cross-functionally
  • Mentor and grow a team of passionate marketers, fostering a culture of creativity, collaboration, and data-informed decision-making

Qualifications:

  • 7+ years of marketing experience, with a strong track record in brand-building and growing consumer brands
  • Collaborative and strong interpersonal skills; able to align stakeholders toward a shared objective.
  • Experience of working in high-energy, entrepreneurial environments -D2C, retail, or e-commerce is a strong plus

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