Brand Marketing Lead

3 weeks ago

Gurugram, India Pmmue Eduservices Full time

Job Description:
As the Lead for Brand Marketing in the Undergraduate Team at Masters Union, you will be responsible for shaping and executing innovative brand strategies that enhance the institution's visibility and reputation among prospective students and key stakeholders. You will lead a dynamic team to develop creative campaigns, manage digital presence, coordinate events, and drive engagement across multiple channels. This role requires strategic thinking, strong leadership, and a passion for storytelling that resonates with young audiences.

Key Responsibilities:

  • Develop and implement brand marketing strategies aligned with Masters' Union's vision.
  • Lead digital marketing efforts, including social media, content creation, and SEO.
  • Plan and execute campus events, webinars, and outreach activities to boost brand awareness.
  • Collaborate with internal teams (Admissions, Design, Content) to ensure consistent brand messaging.
  • Monitor brand performance and optimise campaigns based on data insights.

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