Content strategist

3 weeks ago

Delhi, India The Cinnamon Kitchen Full time

We’re Hiring: Content Strategist / CopywriterLocation: Noida, Sector 80Company: The Cinnamon KitchenHow to Apply: Send your resume to About The Cinnamon KitchenThe Cinnamon Kitchen is a fast-growing premium bakery brand , we’re redefining snacking with plant-based, organic, and gluten-free products from spreads and cookies to cakes and breads. Every product is crafted without preservatives, packed with nutrients, and designed for healthier everyday choices.About the RoleYou will be responsible for developing impactful, platform-specific copy that strengthens brand voice and drives engagement. From ad campaigns and emails to social media and founder-led content, you’ll craft words that connect, convert, and communicate TCK’s unique personality.Key ResponsibilitiesCross-Platform CopywritingWrite performance ad copy for Meta, Google, and Amazon campaigns.Create content for Instagram and Whats App (grid posts, stories, captions, and promotional messages).Draft compelling campaign messaging, hero lines, and CTA variations aligned with brand tone.Founder-Led & Brand StorytellingDevelop weekly or bi-weekly Linked In content for the Founder (Priyasha) — thought leadership, brand updates, and storytelling posts.Maintain a consistent tone across brand, founder, and product communication.Collaboration & Content StrategyCollaborate closely with designers and the Content Manager to align visuals and copy for all digital assets.Support campaign ideation and content planning.Manage or brief freelance blog writers for long-form content when required.Develop and maintain a monthly content calendar aligned with marketing and product launches.Key Performance Indicators (KPIs)CTR benchmarks: 2.5–4%+ on Meta ads.Month-on-month increase in Founder Linked In engagement.Email open rates ≥ 35% and CTR ≥ 5%.Consistent brand voice across all communication touchpoints.Qualifications & SkillsMinimum 3 years of experience in copywriting or content strategy for D2 C or lifestyle brands.Strong understanding of tone, storytelling, and digital communication.Proven ability to write across short-form (ads, captions) and long-form (blogs, emails) formats.Familiarity with digital platforms: Meta, Google Ads, Amazon, Linked In, and Whats App marketing.Excellent command of English grammar and brand language.Ability to manage multiple deliverables and tight timelines.How to Apply:Email your resume to

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