Search Engine Optimization Executive

1 month ago

Bengaluru, India Melorra Full time

About Melorra

Melorra is an Omni-channel jewelry company for the latest and fashionable jewelry designed and curated for modern Indian women from across the world.


Melorra has challenged the conventional idea of jewellery being associated with different occasions such as marriages and investments by making it available for everyday use. With advanced 3D printing technology that is integrated with their website and mobile app, they have made the discovery and purchase of modern fashionable Jewellery very easy.


About the Role :

We are seeking a talented and motivated SEO Senior Executive to join our team. In this role, you will be responsible for developing and executing strategies to improve organic search rankings, increase website traffic, and enhance overall online visibility. You will work closely with content creators, web developers, and marketing teams to drive measurable results.



Experience :

2-4 years of relevant Experience (Preferably in Retail/E-commerce Company)


Responsibilities :



  • Identifying and implementing strategies for increasing website traffic through organic search listings.
  • Responsible for the creation of the information architecture of the website and SEO future-proofing.
  • Researching and resolving HTML code, content, link architecture, and navigation issues.
  • Continually monitor organic search rankings to increase traffic and sales.
  • Analyze website strategies and translate qualitative data into recommendations & tactics for revising the strategies.
  • Report on the overall SEO health of our web properties and roll up SEO reports in a meaningful way.
  • Competitor and Keyword research/analysis using tools.
  • Maintain Blog which should be regularly updated and search engine optimized.
  • Troubleshoot SEO problems & propose resolutions for SEO implementation issues on the website.
  • Stay on top of current search engine news, SEO practices, trends, and emerging items of interest.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming for our website.
  • Work on decoding Search engine Algorithms through controlled and measurable experiments.
  • Coordinate between Tech/Dev, UI(Website Design), Content, Product, and QA teams & make sure to have a handshake between these departments.
  • Coordinate with the Tech team to improve Core Web Vitals by briefing about changes to be implemented.
  • Help the team look beyond traditional SEO and deliver high-quality output to take SEO to the next level.
  • Lead a team of content writers and mentor them in the ways of organic search tactics & advice on best SEO practices.
  • Support other teams by taking ownership of the projects undertaken.



Qualifications :



  • 2-4 years of experience in Search Engine Optimization - On-Page/Off-Page/Technical SEO and App Store Optimization.
  • Deep understanding of SEO aspects - Core Web Vitals, Page Experience, Mobile Usability, Keyword Analysis, Competitor Research, Website Architecture, Content Optimization, and more.
  • Hands-on experience in Google Analytics, Search Console, SEMrush, and Google Business Profile (Google My Business).
  • Proficiency in HTML/CSS with the ability to make on-page optimizations.
  • Utilize Google My Business (GMB) effectively to optimize local SEO efforts and drive foot traffic to physical stores.
  • Implement comprehensive App Store Optimization (ASO) strategies to improve the visibility and discoverability of the mobile application on various app stores.
  • Experience with SEO reporting and analytics tools such as GA4, GSC, GPC, GMB, SEMRush, Ahref, Screaming Frog, MOZ, and Keyword Planner.
  • Knowledge of social media, Meta Ads, and PPC to optimize paid campaigns and enhance overall digital marketing efforts.
  • Exposure to HTML and JavaScript would be preferred.

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