Influencer Marketing Specialist

3 weeks ago


gurgaon, India HealthKart Full time
About HealthKart:
HealthKart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HK Vitals - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.
Roles & Responsibilities:
Device and execute end-to-end Influencer marketing strategy for the HK Vitals Skin portfolio.
Identify, build and maintain a working relationship with repertoire of Influencers – Paid as well as barter
Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
Work on a business model to work with the influencers to optimize the results through the association on a long term basis
Track and maintain a repository of all influencer campaigns and deliverables
Manage Influencer and Affiliation/Referral partnerships
Support planning, stargazing and execution of various Influencer campaigns which involves brainstorming, content ideas, influencer screening across categories- Beauty, Wellness, Lifestyle & Fitness, communicating and coordinating, timely execution, and maintaining reports
On-boarding and managing new and existing influencers for various digital and offline campaigns and the day to day Influencer activities-Product/Offer launches and awareness, Paid collaborations, Referral codes, International blogger collaborations, etc.
Track performance of all influencer marketing projects
Keep a track of weekly targets and help the team to achieve the same
Measurable improvements to perform
Stay current with digital media trends and tools
Manage Referral Marketing via influencer partnerships
Ensure Influencer acquisitions and retentions via designing various programs and on- boarding influencers for the same
Work with other departments (product development, creative, merchandising, operations, and sales, etc.) to ensure goal and strategy alignment
Requirements:
Should be from an agency background having dealt with various Influencer campaigns. Skincare brand experience is a plus.
Good negotiation skills to ensure maximum ROI for the budgets
Should have worked with a mix set of influencers – Category A+, A, B, Micro
Understand nuances of working with influencers on different platforms – Youtube, Instagram
Blend of creativity, analytical, perseverance, and results-oriented problem-solving skills
Strong sense of ownership and appetite for learning
Proficient in Word, Excel (Moderate to advanced excel experience), Outlook and PowerPoint
An eye for potential digital creator
A team-oriented mindset and the ability to work with the wide range of individuals
Ability to flourish with minimal guidance, be proactive, and handle uncertainty
Should have 2-3 years of experience in Influencer marketing
Excellent communication skills
Bachelors/PG in marketing or relevant work experience

  • Gurgaon, Haryana, India Influencer Full time

    is India's largest influencer marketing platform that connects brands with digital influencers. It's an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified...


  • Gurgaon, Haryana, India Moda loop Full time

    Company DescriptionModaloops is a leading influencer marketing agency and we are working on our content to commerce platform where creators can monetise their content and create their own stores in just 30 seconds. Currently we are working from WE WORK, Golf course road Gurugram.We have successfully executed over 500 influencer marketing campaigns and...

  • Sr Executive

    3 weeks ago


    gurgaon, India Eleve Media - An Influencer Marketing Platform Co. Full time

    As a Executive Influencer Marketing , you will support our operations team. One of the responsibilities of the team is delivering the best influencer proposals to prospective clients, and one important part of the proposal are the influencer matches.You will assist the operations team in sourcing some of the best influencers across various industries, and...

  • Sr Executive

    2 months ago


    gurgaon, India Eleve Media - An Influencer Marketing Platform Co. Full time

    As a Executive Influencer Marketing , you will support our operations team. One of the responsibilities of the team is delivering the best influencer proposals to prospective clients, and one important part of the proposal are the influencer matches.You will assist the operations team in sourcing some of the best influencers across various industries, and...


  • gurgaon, India Moda loop Full time

    Company DescriptionModaloops is a leading influencer marketing agency and we are working on our content to commerce platform where creators can monetise their content and create their own stores in just 30 seconds. Currently we are working from WE WORK, Golf course road Gurugram.We have successfully executed over 500 influencer marketing campaigns and...


  • gurgaon, India Moda loops Full time

    Company DescriptionModaloops is a leading influencer marketing agency and we are working on our content to commerce platform where creators can monetise their content and create their own stores in just 30 seconds. Currently we are working from WE WORK, Golf course road Gurugram.We have successfully executed over 500 influencer marketing campaigns and...


  • Gurgaon, Haryana, India Boult Audio Full time

    Company Overview:Company Name: BoultAbout Us: Boult is India's 2nd largest and fastest growing audio brand with a $100 million revenue. Established in 2017, Boult has rapidly grown into one of India's leading brands in the wearable space, known for its headphones, speakers, smartwatches, and a variety of earphones. Starting from modest beginnings on Myntra,...


  • gurgaon, India Marqueting Ventures Full time

    Job Title: Influencer Marketing (Client Success/Campaign Management)Location: GurugramCompany Overview:Marqueting Ventures is a leading influencer marketing company dedicated to helping brands connect with their target audience through strategic influencer partnerships. We specialize in creating authentic and impactful campaigns that drive results for our...


  • gurgaon, India Acme Services Private Limited Full time

    Job Description : Identify and establish relationships with relevant influencers, including but not limited to bloggers, vloggers, social media personalities, and industry experts. Collaborate with cross-functional teams to align influencer marketing initiatives with overall marketing objectives and product launches. Negotiate partnerships and...


  • Gurgaon, Haryana, India Acme Services Private Limited Full time

    Job Description : Identify and establish relationships with relevant influencers, including but not limited to bloggers, vloggers, social media personalities, and industry experts. Collaborate with cross-functional teams to align influencer marketing initiatives with overall marketing objectives and product launches. Negotiate partnerships and contracts...


  • Gurgaon, Haryana, India Marqueting Ventures Full time

    Job Title: Influencer Marketing (Client Success/Campaign Management)Location: GurugramCompany Overview:Marqueting Ventures is a leading influencer marketing company dedicated to helping brands connect with their target audience through strategic influencer partnerships. We specialize in creating authentic and impactful campaigns that drive results for our...


  • Gurgaon, Haryana, India HealthKart Full time

    About HealthKart:Looking for a passionate professional to join HealthKart, a prominent name in the nutrition and supplement industry in India. Founded by Sameer Maheshwari, a talented individual with a tech and business background, HealthKart provides a wide array of products, tools, and expert support to cater to your health and fitness requirements. With...


  • gurgaon, India HealthKart Full time

    Company Profile:Picture progress, picture MuscleBlaze. Being the trailblazers of authenticity and iconicity within the field of Indian sports nutrition, MuscleBlaze is leading the way with its innovative products and powerful corporate offerings. Being a marketing-driven brand, it has successfully tapped into the potential of the Indian fitness community by...


  • Gurgaon, Haryana, India HealthKart Full time

    Company Profile:Picture progress, picture Muscle Blaze.Being the trailblazers of authenticity and iconicity within the field of Indian sports nutrition, Muscle Blaze is leading the way with its innovative products and powerful corporate offerings.Being a marketing-driven brand, it has successfully tapped into the potential of the Indian fitness community by...


  • Gurgaon, Haryana, India HealthKart Full time

    About HealthKart:HealthKart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HK...


  • gurgaon, India Influencer.in Full time

    Influencer.in is India’s largest influencer marketing platform that connects brands with digital influencers. It’s an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging...


  • Gurgaon, India Influencer.in Full time

    Influencer.inis India’s largest influencer marketing platform that connects brands with digital influencers. It’s aninitiative of India's fastest-growing digital agency, Social Beatwith 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000...


  • Gurgaon, Haryana, India Social Current India Full time

    We are looking for a Influencer Marketing Coordinator to join our team!Identifying and forming relationships with key influencers.Managing the execution of influencer campaigns and ensuring timely delivery of content.Establishing and nurturing professional relationships with influencers.Collaborating with various teams within the organization for successful...


  • Gurgaon, India Social Current Advertising LLP Full time

    **About Company** Social Current is a neo-digital marketing agency that believes in the power of social and digital media and lives by it 24x7, 365 days. Founded in 2022, by Rahul Ghosh, a PR and Influencer Marketing specialist, Social Current is a new age digital marketing solution provider that comes with a rich expertise in the vast world of social and...

  • Senior Specialist

    2 weeks ago


    Gurgaon, India Influencer.in Full time

    Influencer.inis India’s largest influencer marketing platform that connects brands with digital influencers. It’s aninitiative of India's fastest-growing digital agency, Social Beatwith 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000...