Influencer Marketing Specialist
1 week ago
About HealthKart:
Looking for a passionate professional to join HealthKart, a prominent name in the nutrition and supplement industry in India. Founded by Sameer Maheshwari, a talented individual with a tech and business background, HealthKart provides a wide array of products, tools, and expert support to cater to your health and fitness requirements. With renowned nutrition brands like MuscleBlaze & HK Vitals, employing over 1000 individuals, and having satisfied over 10 million customers, HealthKart continues to grow rapidly.
Roles & Responsibilities:
- Develop and implement a top-notch Influencer marketing strategy for the HK Vitals Skin line.
- Establish and nurture relationships with a diverse group of Influencers – Paid and barter collaborations.
- Conduct competitive analysis on influencer activations to ensure brand visibility on social media.
- Review and enhance influencer partnerships based on performance metrics.
- Create a sustainable business model with influencers for long-term success.
- Keep a record of all influencer campaigns and outcomes.
- Handle Influencer and Affiliation/Referral partnerships.
- Assist in planning and executing various Influencer initiatives including brainstorming, content creation, influencer selection across different categories, and performance tracking.
- Recruit and oversee influencers for digital and offline campaigns and daily activities.
- Monitor the performance of influencer marketing projects.
- Set and achieve weekly targets to drive improvements.
- Stay updated on digital trends and tools.
- Manage Referral Marketing through influencer collaborations.
- Focus on Influencer acquisition and retention through program development.
- Collaborate with other departments to ensure alignment on goals and strategies.
Requirements:
- Background in agency with experience in managing various Influencer campaigns, especially in skincare brands.
- Effective negotiation skills for optimal budget management.
- Experience working with a diverse range of influencers on different platforms like Youtube and Instagram.
- Combination of creativity, analytical mindset, perseverance, and result-driven problem-solving abilities.
- Strong sense of ownership, eagerness to learn, and team collaboration skills.
- Proficient in Word, Excel (Moderate to advanced skills), Outlook, and PowerPoint.
- Ability to identify potential digital creators.
- Team-oriented mindset with adaptability and proactive approach.
- 2-3 years of experience in Influencer marketing.
- Excellent communication skills.
- Background in marketing or relevant field.
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