Senior Technical Member

2 weeks ago

Greater Noida, India Coforge Full time

Job Title: Adobe Journey Optimizer Senior Specialist

Experience Range Years

AJO Senior Technical Member (Adobe Experience Platform)

Role: As an AJO Specialist, you will be responsible for implementing, configuring, and optimizing customer journeys and personalized communication flows across digital channels. You will collaborate closely with solution architects, data engineers, and business stakeholders to enable next-best-action, orchestration, and real-time engagement use cases.

Key Responsibilities:

  • Design, implement, and manage customer journeys using Adobe Journey Optimizer, including real-time, triggered, and scheduled campaigns.
  • Configure and manage integrations between AJO, Adobe RTCDP, and other systems (such as CRM, communication platforms, and external APIs).
  • Translate business requirements into AJO flows and technical solution designs.
  • Develop dynamic content and personalization rules using customer profile attributes and segmentation.
  • Orchestrate multi-channel communications, ensuring correct sequencing, suppression logic, and escalation flows.
  • Implement data mapping and identity resolution using AJO and AEP tools to build a unified customer profile.
  • Monitor and optimize journey performance, using analytics and reporting to drive continuous improvement.
  • Support user acceptance testing (UAT) and enable business users to manage journey rules and content.
  • Document configurations, journey flows, and technical integrations for ongoing maintenance and governance

Must-Have Skills:

2-5 years of experience with Adobe Journey Optimizer (AJO) or similar campaign/journey orchestration platforms.

Experience designing and building multi-step, multi-channel customer journeys.

Strong understanding of Adobe Experience Platform (RTCDP, Journey Orchestration, Real-Time Profiles, Segmentation).

Hands-on experience with API integrations (REST/SOAP), especially connecting AJO to external systems.

Familiarity with personalization logic, audience segmentation, and Next Best Action (NBA) frameworks.

Knowledge of data privacy, consent management, and compliance best practices.

Nice-to-Have Skills:

  • Working knowledge of communication platforms (e.g., WhatsApp for Business APIs, SMS gateways, Email platforms).
  • Experience with CRM, customer data platforms, or contact center solutions.
  • Familiarity with real-time event streaming and data integration architectures.

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