Director of Public Relations

4 days ago

Gurgaon, India BharatPe Full time
Functional ExpertiseReputation and Image Strategy: Lead the strategy for enhancing the company’s reputation and brand image.Develop and execute initiatives to create positive word-of-mouth, build trust, and enhance the brand’s online presence.Media Management: Utilize paid, earned, and owned media channels to strengthen the brand’s reputation.Oversee the strategy for social media channels, digital assets, and the company’s website to ensure effective representation.Content and Communication: Spearhead the content strategy and development, including press releases, authored articles, and media Q&A. Serve as a subject matter expert in communications, creating integrated communication plans aligned with the overall reputation roadmap.Crisis and PR Management: Develop and implement crisis communications strategies. Lead all PR activities including press conferences, media round tables, and press events. Build and manage relationships with media, industry associations, and other stakeholders.Social media and Digital Presence: Oversee the management and content strategy for social media platforms, ensuring alignment with brand objectives and audience engagement. Stay current with best practices and industry developments.Investor and Policy Communications: Partner with senior leadership and the General Counsel on investor communications and public policy initiatives. Collaborate on exploring partnerships with government entities to drive brand impact.

Problem SolvingReputation Management: Identify and address potential issues impacting the company’s reputation.Implement proactive strategies to manage and mitigate risks.Crisis Response: Lead the development and execution of crisis communication plans to protect and restore the company’s image during challenging situationsContent Development: Create compelling content that communicates the brand’s impact story, builds trust, and drives engagement across various audience segments including merchants, consumers, and employees.Strategy Execution: Translate strategic goals into actionable plans for social media, content, and PR activities.Evaluate the effectiveness of these strategies and adjust as needed.Event and Partnership Management: Identify and develop partnerships with industry associations and influencers.Lead initiatives to engage with high-profile panels and drive relevant agendas.

InteractionLeadership Support: Collaborate with the Founder, Senior Leadership Team , and other executives to support external and internal communications. Act as a communications advisor, helping craft messages for various stakeholders.Media and Stakeholder Relations: Serve as the official spokesperson and primary contact for media and industry stakeholders. Build and maintain strong relationships to support the company’s brand and reputation.Team Collaboration: Work closely with the CHRO, Data Science head, Marketing team, and other departments to align communication strategies with overall business objectives. Lead and manage teams responsible for social media and content creation.Employer Branding: Partner with the CHRO to develop and execute employer branding strategies, including defining the Employee Value Proposition (EVP) and communicating it effectively across channels.CSR and Industry Engagement: Lead the Corporate Social Responsibility (CSR) initiatives and build partnerships with organizations that align with the brand’s purpose. Engage with industry forums and platforms to enhance brand equity.

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