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Public Relations Executive

2 months ago

gurgaon, India Cog Culture Full time
About Cog Culture: We are a full-service marketing communications agency with a decade-long experience in transforming ideas into impactful brand narratives. With a dynamic team of over 100 skilled professionals, we have excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. On the digital front, our B2B Fintech Campaign has been honoured with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards. Our commitment lies in crafting compelling stories through creativity, innovation, and strategic thinking.
Role Name: Public Relations Executive
Responsibilities
Develop a marketing communication plan including strategy, goals, budget & tactics.
Direct social media team to create engagement for the target audience.
Evaluate opportunities for partnerships & advertising on an ongoing basis.
Writing and distributing detailed press releases, social media posts, and other promotional material.
Working with the marketing team to plan and implement campaigns aimed at increasing brand awareness.
Cultivating strong relationships with industry-specific media outlets and journalists to ensure efficient communication and maximum coverage.
Analysing the outcome of public relations campaigns and reporting the findings to management.
Coordinate PR activities.
Requirements
Bachelor’s degree in public relations, journalism, marketing, or a relevant field.
At least 1 year of experience working in the public relations industry for ad agencies.
Excellent knowledge of public relations best practices, brand management, and media strategies.
Superb written skills and knowledge of press release style guides.
Strong relationships with both local & national business & industry media outlets.
Exceptional communication skills and the ability to collaborate with personnel and members of the media.