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Customer Advocacy
1 month ago
Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better to scale digital transformation with confidence. Finacle solutions address the core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements of financial institutions. Banks in over 100 countries rely on Finacle to help more than a billion people save, pay, borrow, and invest better.
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Marketing at Infosys Finacle
The marketing function is focused on building brand awareness and positively changing perception, growing pipeline and increasing conversion rates.
Role scope
Customer Advocacy, Member Marketing
Base location: Bangalore, India
Key Responsibilities
As a member of the Customer Advocacy team, your focus is to help effectively conceive and execute programs around customer advocacy celebrating joint success. You will have a tight pulse on our happiest of customers and have opportunities to come up with creative ideas for increasing our customer advocate base. You will get the chance to interact directly with our global customer base while also working closely with other internal stakeholders such as product marketing, sales, pre-sales and delivery teams. You will empower stakeholders to use customer success artefacts and data. You will also conceive and optimize customer programs and implement strategies to accelerate the growth of advocacy opportunities.
Create and manage customer marketing and advocacy programs
Build strong relationships with key customers that can act as references for creating customer success artifacts, speaking opportunities, analyst briefings, etc. and partner with marketing colleagues to capture and promote them internally and externally
Build a strong portfolio of customer success stories and content that fulfils the requirements of all stakeholders to be used by marketing to create customer assets including written case studies, sales materials, customer videos, industry award nominations among other things.
Experience & Skills
4-6 years of experience in B2B marketing with a strong emphasis on customer programs
Prior experience in writing and developing enterprise content marketing assets
Experience in establishing strong working relationships with stakeholders both internally and externally, quickly establishing trust and credibility, particularly with senior executives in large strategic customer accounts
Strong project management skills
Hard working, self-starter with a willingness and eagerness to learn quickly
Actively participates and collaborates with others across teams to achieve business goals
Desire to learn more about customer lifecycle marketing, advocacy marketing, demand generation, customer marketing, and campaign development
Strong written and oral communication skills.
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