Adwords Specialist

3 weeks ago

chennai, India yungmedia Full time

JobOverview

We are looking for anexperienced and talented candidate who can work as an AdwordsSpecialist for our company.

Your ultimate goalwill be planning implementing and executing SEO strategies. As anAdwords Specialist you are responsible for managing day to daymarketing campaigns. You are also responsible for maintaining astrong online presence.

To succeed in this jobrole you should be well versed in various trends and best practicesin the Search Engine Optimization industry. You should also berunning and monitoring the campaign utilizing paid search marketingsuch as pay per click (PPC) campaigns. You will be working incollaboration with Content Managers the Social Media Marketing teamand other fellow teammembers.

Responsibilities

  • Developingnew and innovative SEM strategies for the organization.
  • Planning and implementing digital marketingcampaigns on various platforms such as Google Yahoo Bing andsimilar.
  • Managing the paid search marketingcampaigns and other paid advertising campaigns.
  • Ensuring the organizations goals andobjectives are met.
  • Analyzing data andinsights to improve ROI.
  • Performing detailedkeyword research and customer trends.
  • Monitoring clicks redirects and bounce rates.
  • Generating heatmaps to analyze consumerbehavior on the website
  • Suggesting improvementin the marketing campaign and make necessary changes if required.
  • Optimizing the landing pages along with theWeb Development Team.
  • Preparing SEM reports ona monthly basis and presenting it.
  • Staying upto date with the new advertising trends and PPC strategies.

Requirements

  • Bachelorsdegree in Marketing or a related field.
  • Working experience as a Search EngineMarketing (SEM) Specialist Pay Per Click Manager or a similar rolein the Marketing Department.
  • Demonstratefamiliarity with A/B testing.
  • Thoroughknowledge of analytical tools such as Google Analytics Web Tends orsimilar.
  • Ability to work under pressure andprioritize tasks.
  • Outstanding analyticalinterpersonal and organizational skills.
  • Excellent problem solving and networkingskills.
  • Strong workethics.

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