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Senior Executive

5 months ago

jaipur, India HyreFox Consultants Full time

Brief Description:

Create business on-demand as well as regular reports that provide insights into key data points. Monitor KPIs to identify changes in business trends, supporting the various departments in reaching their goals through analysis. communicate the results of the analysis into written and verbal form. Converting business requirements into technical specifications, coordinating with developers, and testing the tracking implementation on a regular basis and ensure the data accuracy.

Education Preference: B.Tech

Job Responsibilities:

Analyze website data to determine areas of site improvement. Identify sales trends, abandonment issues, and opportunities for improving site conversion rates. Creating reports with interactive visualization including observations and inferences. Monitoring all key performance indicators on a regular basis and sharing the insights within the team. Insights drove individuals who can segment, collate, and mine data across systems like Adobe Analytics, Google Analytics, Adwords, and other platforms. Collaborate with members of the digital marketing, product, and merchandise team to provide actionable insights on the specific data. Testing of implementation, coordination with web developers, and data flow in Adobe Analytics (Omniture) and Google Analytics. Provide analytical support for A/ B and Multi-variate tests and landing page optimization efforts.

Must have:

At least 1 year of experience in e-commerce reporting and analysis. Adobe Analytics (aka Omniture/Site catalyst): Strong knowledge of Variables, Workspace, Segment, Calculated Metrics, SAINT classification, Report Builder, Data Warehouse, etc. Basic knowledge of Google Analytics Understanding of tag management systems such as Google Tag Manager and Adobe Launch Experience in testing Omniture and google analytics data requests using developer tool and/or adobe/google debuggers and/or any third-party tools. Experience in Advance Excel, google sheets, etc.

Good to Have:

Understanding of Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, and Search Engine Optimization, etc. Reporting experience in digital marketing based tools such as Google Adwords, Bing Ads, Yahoo Ads, Facebook Ads, and Criteo, etc. Understanding of A/B and Multi-Variate testing. Understanding of machine learning techniques Experience in JavaScript and Python

Other Details

Keywords : Adobe Analytics (aka Omniture/Site catalyst), Google Analytics, GTM/DTM/Adobe Launch, MS Excel Industry : Internet/Ecommerce Employement Type : PERMANENT