Creative Director
1 month ago
As the Senior Strategist
Social Media, you will be responsible for developing and implementing a comprehensive social media and content strategy to enhance brand visibility, engage with our target audience, and drive business growth. You will lead a team of social media managers and content creators, working collaboratively with marketing, communications, and creative teams to create compelling and impactful content across various digital platforms.
Responsibilities:
Social Media Strategy Development: Develop and implement a forward-thinking social media strategy aligned with the company's goals and target audience, considering best practices, emerging trends, and competitor analysis.
Content Planning and Creation: Collaborate with internal teams to create engaging, high-quality content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube) that aligns with the brand voice and resonates with the target audience.Community Building and Engagement: Build a vibrant and active online community by fostering meaningful interactions, responding to inquiries and comments, and addressing customer concerns in a timely and professional manner.Team Leadership: Provide guidance, mentorship, and support to a team of social media managers and community moderators, ensuring they are equipped with the necessary tools and resources to meet their objectives.Performance Tracking and Analysis: Utilize analytics and reporting tools to track social media metrics, assess the effectiveness of campaigns and content, and identify areas for improvement. Present regular reports and insights to stakeholders.Brand Management: Uphold the brand identity and maintain a consistent brand voice across all social media channels. Ensure that social media activities align with the company's values and guidelines.Influencer and Partnership Management: Identify and cultivate relationships with relevant influencers, industry experts, and strategic partners. Develop influencer marketing strategies and manage influencer campaigns to amplify brand reach and engagement.Trend Monitoring and Innovation: Stay abreast of emerging trends, technologies, and industry developments in social media and content marketing. Identify innovative approaches and opportunities to enhance the brand's presence and engagement.Collaboration and Cross-functional Communication: Collaborate closely with marketing, communications, sales, and customer support teams to align social media activities with broader marketing initiatives and ensure cohesive messaging and customer experiencesInnovative Work: Inspire and cultivate creativity and innovation within the team, pushing boundaries to deliver outstanding client solutions.Award Participation and Wins: Take an active role in leading and supporting the Agency Leadership and Planning team in awards participation, including case study development, submission, and presentation.Client Strategic Planning: Collaborate closely with clients to understand their business objectives, target audience, and develop strategic social media plans that drive results.
Qualifications:
7-12 years experience in social media management and strategy development preferably in a leadership role within a digital agency or similar environment.A portfolio showcasing successful content campaigns and creative initiatives is mandatory.Bachelor's degree in Marketing, Communications, or a related field.Strong understanding of social media platforms, trends, and best practices.Excellent communication and collaboration skills.Creative thinking and a passion for developing engaging content.Ability to analyze data and derive actionable insights to drive content strategy.Experience in managing and leading a team of content creators.Demonstrated ability to work in a fast-paced environment and meet deadlines.Knowledge of SEO, SEM, and digital marketing principles is a plus.Strong track record of driving innovative and award-worthy social media campaigns.Passion for digital marketing and staying up-to-date with industry trends.
Join our team at Unigage and take the lead in shaping our clients' social media presence, driving innovative strategies, and delivering award-worthy results. Together, let's make a significant impact in the digital marketing landscape.
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