Search Engine Optimization Analyst

4 weeks ago

delhi, India Newfold Digital Full time
Who we are:
Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, BigRock, ResellerClub, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs.
The Role:
We are seeking an experienced SEO Analyst to join our Marketing team and contribute to building a strong online presence. The ideal candidate will have a solid understanding of SEO techniques and tools, along with excellent analytical skills and a strong history using Python for data analysis as well as experience with Python NLP libraries. As an SEO Analyst, you will play a crucial role in optimizing our website's performance, monitoring user engagement, and implementing effective SEO strategies to attract and convert our target audience.
What you’ll do & how you’ll make your mark
Utilize Python for statistical analysis of SEO data to identify trends, patterns, and opportunities for optimization.
Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website.
Collaborate with content creators to optimize on-page content for target keywords and improve overall search visibility.
Perform competitive analysis to identify strengths and weaknesses in our SEO strategy compared to competitors.
Track and analyze important SEO metrics including organic traffic, conversion rates, time spent on page, and others to assess the effectiveness of SEO efforts.
Update older content and incorporate effective calls to action (CTAs) to improve user engagement and encourage conversions.
Report on performance metrics, comparing them to our SEO goals and benchmarking data to measure progress and identify areas for improvement.
Optimize web pages for desktop/mobile devices and ensure a seamless user experience across all devices.
Stay up-to-date with SEO trends, tools, and best practices to ensure the implementation of cutting-edge strategies.
Who you are & what you’ll need to succeed:
Proven work experience as an SEO Analyst or similar digital marketing role.
Python experience - data analysis and NLP libraries
Expertise in Google Analytics, Adobe Analytics and other relevant SEO tools for data analysis and performance tracking.
Familiarity with keyword research and management tools such as SEMrush, Ahrefs, etc.
In-depth understanding of ranking factors and search engine optimization practices.
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Bachelor's degree in marketing, Statistics or a relevant field.
Why you’ll love us:
In this era of COVID-19, we believe in putting our employees first and keeping them safe. We were one of the first technology companies to make significant changes to our office environments and team interactions, including mandatory working from home and safety procedures to enter our office space. We are committed to not require any face-to-face interaction for our employees until the data shows it is entirely safe for our teams. Here is just a snippet of what we think you’ll love:
Grow together. Our exciting virtual learning & development programs never cease to amaze us. Participate in our ExpertSpeak sessions/E-learning courses to grow professionally & personally.
Work with creative & innovative teams. At Endurance, we believe in hiring the best of the best and are proud of being surrounded with people who think out of the box to only better our products, work & customer experiences.
Did someone say free domain? Building a community one domain at a time, one employee at a time. All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
Leave your worries aside Juggling the demands of career and personal life can be stressful and challenging but don't worry Our employee's assistance program services provide free, confidential, short-term counseling. This benefit is also extended to immediate family members.
We’ve got you covered. We are a family From medical to life insurance, education sponsorship to interest-free loans & Flexi-leave policy - we've got your back

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