Search Engine Optimization Analyst

2 weeks ago

delhi, India Newfold Digital Full time
Who we are:
Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, BigRock, ResellerClub, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs.
The Role:
We are seeking an experienced SEO Analyst to join our Marketing team and contribute to building a strong online presence. The ideal candidate will have a solid understanding of SEO techniques and tools, along with excellent analytical skills and a strong history using Python for data analysis as well as experience with Python NLP libraries. As an SEO Analyst, you will play a crucial role in optimizing our website's performance, monitoring user engagement, and implementing effective SEO strategies to attract and convert our target audience.
What you’ll do & how you’ll make your mark
Utilize Python for statistical analysis of SEO data to identify trends, patterns, and opportunities for optimization.
Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website.
Collaborate with content creators to optimize on-page content for target keywords and improve overall search visibility.
Perform competitive analysis to identify strengths and weaknesses in our SEO strategy compared to competitors.
Track and analyze important SEO metrics including organic traffic, conversion rates, time spent on page, and others to assess the effectiveness of SEO efforts.
Update older content and incorporate effective calls to action (CTAs) to improve user engagement and encourage conversions.
Report on performance metrics, comparing them to our SEO goals and benchmarking data to measure progress and identify areas for improvement.
Optimize web pages for desktop/mobile devices and ensure a seamless user experience across all devices.
Stay up-to-date with SEO trends, tools, and best practices to ensure the implementation of cutting-edge strategies.
Who you are & what you’ll need to succeed:
Proven work experience as an SEO Analyst or similar digital marketing role.
Python experience - data analysis and NLP libraries
Expertise in Google Analytics, Adobe Analytics and other relevant SEO tools for data analysis and performance tracking.
Familiarity with keyword research and management tools such as SEMrush, Ahrefs, etc.
In-depth understanding of ranking factors and search engine optimization practices.
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Bachelor's degree in marketing, Statistics or a relevant field.
Why you’ll love us.
We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
Work-life balance . Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
We care about you. . At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time. All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold

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