PPC ADs Executive

17 hours ago

Gurugram, India Alike Full time

About Us
is a passionate bunch of people, working hard to make it easy for everyone to travel like the people they like. We do this by helping travel content creators share their travel stories from their personal travel studios and by assisting travelers find and book their most preferred travel itineraries on a single platform. We continuously strive to be a brand you can trust to book awesome experiences that create lifelong memories.

Job Description
We are looking for enthusiastic individuals with a 'get-it-done' mindset to join us in India. For us, hard work is essential, but what's even more crucial is keeping our promises and delivering on our commitments. Making the right choice often means choosing the more challenging path, and that is the Alike way.

The Role
We are seeking a dynamic and experienced PPC Executive to join our team. The ideal candidate will have a strong background in managing Google Ads and Meta Ads, with a proven track record in the travel industry. You will be responsible for developing, implementing, and managing marketing campaigns that promote our travel services.

Key Responsibilities

  • Google Ads Management: Create, manage, and optimize Google Ads campaigns to drive traffic and conversions.
  • Meta Ads Management: Develop and execute Meta Ads (Facebook and Instagram) strategies to increase brand awareness and engagement.
  • Reporting and Analysis: Generate and analyze performance reports to measure the effectiveness of campaigns and make data-driven decisions.
  • Tag Setup: Implement and manage tracking tags for accurate data collection and reporting.
  • Keyword Research: Conduct thorough keyword research to identify opportunities and optimize ad campaigns.
  • Ad Copywriting: Write compelling ad copy that resonates with the target audience and drives action.
  • Campaign Optimization: Continuously monitor and optimize campaigns to improve performance and achieve KPIs.
  • Collaboration: Work closely with the content, design, and sales teams to ensure cohesive marketing strategies.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 3-4 years of hands-on experience managing Google Ads campaigns.
  • Proven experience in the travel industry.
  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency in Google Ads, Meta Ads, and analytics tools.
  • Excellent analytical skills and attention to detail.
  • Strong communication and teamwork skills.
  • Ability to manage multiple projects and meet deadlines.

Benefits

  • Competitive salary and benefits.
  • Private medical insurance.
  • Family-friendly work environment.
  • Dynamic career growth opportunities in a rapidly evolving company.

You Will Love Working At Alike If

  • You are ambitious, want to build and be part of something huge, growing faster than you thought possible.
  • You love travel and want to join a young, smart, and fun team of people who love it, too.
  • You prefer adventure instead of a daily routine and love working in a fast-paced, dynamic environment.
  • You are an entrepreneur at heart, a self-starter, and aren't afraid to take on a lot of responsibility right from the start.
  • You welcome feedback and see mistakes as steppingstones to success.

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