Head of Growth and Operations

6 days ago

Chandigarh, India Idea Clan Full time

About Us

We've just launched Dazz, an online dance learning platform . The app is live on Google Play Store and will soon launch on iOS. We already have a strong content engine in place (with top dance creators as partners), and now we're looking for a growth leader who can take this app from 0 installs → millions of installs — both organically and via performance marketing.Role & ResponsibilitiesYou'll be the Captain of Growth for Dazz. In short: own installs, retention, and revenue. Specifically:

  • App Growth Strategy
  • Create and execute the full 0 → 1 → 100 scaling playbook for the app.
  • Drive user acquisition (organic & paid) across Google Play & iOS App Store.
  • Manage growth levers including ASO (App Store Optimization), SEO, performance marketing, influencer collabs, and PR.
  • Analytics & Insights
  • Own app analytics dashboards (Firebase, Appsflyer, GA4, Mixpanel or similar).
  • Monitor installs, cohorts, retention curves, ARPU, LTV — and make data-driven decisions.
  • Run experiments (A/B tests, creatives, onboarding flows) and iterate rapidly.
  • Marketing Leadership
  • Build & lead a small but high-performing marketing & operations team.
  • Oversee paid media campaigns (Meta, Google UAC, TikTok, influencer ads).
  • Drive lifecycle marketing (push notifications, email, referral programs).
  • Operations & Execution
  • Coordinate with internal content partner (dance video production lead) to ensure content + growth are aligned.
  • Own smooth app store launches, updates, and marketing campaigns.
  • Be the bridge between product, content, and marketing.⸻Who We're Looking For
  • Experience:
  • 5–10+ years in app growth / marketing / operations.
  • Proven track record of scaling apps from scratch to millions of installs.
  • Experience with consumer apps (e.g., lifestyle, fitness, entertainment, edtech).
  • Past experience at leading app-first companies (AppyHigh, Inshorts, Dream11, Byju's, etc.) is a big plus.

Skills & Knowledge:

  • Deep knowledge of ASO, SEO, and mobile app marketing.
  • Strong in performance marketing (Google UAC, Meta, TikTok, affiliates).
  • Data-driven mindset with hands-on analytics skills (Firebase, Appsflyer, GA4, Mixpanel).
  • Ability to set up and optimize user funnels, retention loops, and growth hacks.
  • Leadership skills to hire, mentor & scale a team.
  • Bonus: Exposure to subscription apps / freemium models.
  • Mindset:
  • Startup hunger → someone who thrives on taking ownership and scaling fast.
  • Strategic + hands-on → can plan at a high level but also roll up sleeves.
  • Loves growth metrics as much as the product itself.⸻What We Offer
  • A chance to build India's #1 online dance learning app from the ground up and also look at leading this space globally.
  • Work directly with the founders of Idea Clan, one of India's leading performance marketing companies.
  • Chandigarh office with a strong startup culture — execution speed + creative energy.
  • Competitive salary + performance-based incentives.
  • Freedom to experiment and bring your growth playbook to life.⸻ If you've taken apps from 0 to millions and want to leave your mark on India's creator economy, this is your chance.If you've scaled consumer apps before and love the challenge of taking an app to the top of the charts, this is your playground.

Job Type: Full-time

Work Location: In person

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