Chief Marketing Officer
2 months ago
Here the person will play a pivotal role in driving our marketing strategy and initiatives to
accelerate growth, enhance brand visibility, and strengthen our position in the market. Reporting
directly to the CEO, you will lead a talented team of marketing professionals and collaborate
closely with cross-functional stakeholders to achieve our business objectives.
Key functional responsibilities :
• Develop and execute comprehensive marketing strategies to drive awareness, demand
generation, and customer acquisition in the B2B market segment.
• Lead the creation of integrated marketing campaigns across various channels, including
digital, social media, events, and content marketing, to engage target audiences and drive
measurable results.
• Utilize market research, customer insights, and competitive analysis to identify
opportunities and inform decision-making.
• Build and nurture strong relationships with key stakeholders, including customers,
partners, industry influencers, and media outlets, to enhance brand reputation and drive
thought leadership.
• Oversee the development of compelling marketing collateral, sales enablement tools, and
product messaging that effectively communicates our value proposition and
differentiators.
• Drive continuous optimization and performance measurement of marketing initiatives
through data-driven analysis and KPI tracking, ensuring ROI and effectiveness.
• Manage and mentor a high-performing marketing team, fostering a culture of
collaboration, innovation, and professional development.
• Stay abreast of industry trends, emerging technologies, and best practices in B2B
marketing to identify new opportunities and maintain a competitive edge.
Requirements :
• MBA degree from a reputable institution with a focus on marketing or related field.
• Proven track record of success in senior marketing roles, preferably within the technology
or SaaS industry, with a strong emphasis on B2B marketing.
• Demonstrated experience in developing and executing multi-channel marketing strategies
that drive customer acquisition, revenue growth, and market share expansion.
• Deep understanding of marketing analytics, metrics, and reporting tools to measure
performance and drive data-driven decision-making.
• Strong leadership skills with the ability to inspire, mentor, and motivate a diverse team of
marketing professionals.
Public Information
• Excellent communication and interpersonal skills, with the ability to effectively
collaborate with internal and external stakeholders at all levels.
• Strategic thinker with a results-oriented mindset and a passion for innovation and
continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
and business needs.
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