CRM Expert

20 hours ago

Delhi, India NIIT Full time

About the company:NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.Link for our website: Description – CRM Expert & Lead (HubSpot & ABM)Position: CRM Expert & LeadFunction: Marketing – Campaign + CRMHiring location: Preferred NCR / HybridReports to: AVP MarketingRole SummaryCRM Expert & Lead will own and optimize our HubSpot CRM and campaign automation ecosystem , ensuring flawless execution, lead nurturing, and building ICP / ABM framework towards maturity. This role is critical to driving demand generation, funnel visibility, and sales alignment for multi-million-dollar enterprise deals across North America and EMEA.The ideal candidate will be a HubSpot power user, configuration expert and automated campaign strategist – someone who can manage day-to-day CRM execution while architecting scalable processes for campaigns, lead scoring, reporting, and ABM programs.Key ResponsibilitiesHubSpot / CRM OwnershipServe as the HubSpot administrator and subject-matter expert.Configure, optimize, and maintain CRM workflows, pipelines, lead nurturing and scoring models, and integrations (Apollo.io, LinkedIn SN, Email validation, AI Tools, website LPs, forms, etc.).Ensure data integrity, enrichment, and GDPR/EMEA compliance .Train and support marketing teams on CRM best practices.Campaign Execution & Demand GenerationBuild and execute multi-channel marketing campaigns (email, LinkedIn, landing pages, nurture streams) through HubSpot.Align campaigns to funnel stages (TOFU, MOFU, BOFU) and targeted buyer personas.Support verticalized campaigns , across service lines for different stakeholders / org structures.Monitor campaign performance and optimize for conversions and velocity.

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