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Regional Sales Manager
3 months ago
Implement and monitorstrategies to achieve targeted sales TP and increase share fromSleepwell Showrooms on sustainable basis by doing variouspromotional activities thus increasing footfalls and maximisingconversions implementing policies schemes & introducingproducts to meet customerexpectations.
KeyAccountability:
Accountability:
ADHERENCE OFPOLICIES AND AVAILABILITY OF POPMATERIAL:
KeyActivities:
- Ensure allShowroom adhere to legal operational and safety requirements.
- Coordinate withMarketing for collaterals branding and other point of salesmaterial availability at Sleepwell World/Galleries.
- Delay inarranging branding / POP / collateralsetc.
- Identify productdisplay and branding relateddeviations
- Implementvisual merchandising strategies / guidelines for Sleepwell World /Galleries and monitor themregularly.
- Implement Product& Brand display guidelines across assigned Sleepwell World/Galleries. Increase Brand visibility at Sleepwell World/ Galleries.Ensure proper Inshop branding Signage Festival Gate/ etc. atShowrooms. Increase Visual Display of entire range at SleepwellWorld/ Galleries.
- KPI
- Noncompliance byShowroom to Brand display guidelines. Feedback on Visual displaybranding and merchandising from senior managementteam
- Monitorperformance of assigned Showrooms to achieve RCV and TP targets andprepare analyse and submit MIS.
- Prepare activitychart as per budget assigned for Showrooms. Implement plans topromote high TP products. Educate Showrooms / Brand Executive tosell high TPproducts.
- Implementation ofshowroom policy at Showrooms. Execute sales promotion programs asper showroom activity calendar.
- Facilitate Showroomsto achieve their sales target and growth in high end sales.Initiate activities to Increase customer foot falls and convertthem into Sales.
- Increase per customerbilling Monitor and analysis competitor’s product sales& marketingactivities.
- RCV
- TP
- Noncompliance toshowroom policy
- No. of customerfootfall per month
- Percentage conversionof customers per month.
- Increase in percustomer sales No. of Sales Program executed per month as per theplan.
SHOWROOMCONCERNS:
- Ensuretimely redressal of Showroomconcerns
- Complaints resolutiontime
TEAMDEVELOPMENT:
- Recruittrain manage & motivate brand executives across theregion.
- Ensure BrandExecutives have indepth Product Knowledge in order to provide rightproduct to the customer.
- Monitor conduct ofBrand Executives through store audits and ensure CAPA.
- Coordinate withInternal Channel Training Department to carry out training programsfor Brand Executives and Showroom Staff.
- Develop successor forBusinessContinuity.
- Feedback on productknowledge and conduct of brand executives from senior managementteam.
- No. of trainingconducted
- Decisionon implementing Visual display and branding guidelines forShowrooms.
- Decision onimplementing plan to increase customer footfalls conversions andper customer billing.
- Decision onImplementing plan to increase RCV & TP fromShowrooms
- Establisheffective relationship with Channel Sales team to ensure smoothflow of information enabling Sales growth.
- Work closely withmarketing department for advertising / branding / publicity supportat Zonal level. Close relation with Commercial to ensure that allfinancial claims are settled within time.
- Establish effectiverelationships with all Service departments. Close relationship withChannel Partners Showrooms owners and Sales Team to understand themarket needs and challenges.
- Close relation withsubordinates to ensure harmonious workingconditions.
Qualification:MBA/PGDM in PremiumInstitute.
Expereince : 3 yrs 8 Yrs
Salary : 12 LPA 25 LPA Company Profile:
Our client a leader inPolyurethane (PU) Foam and Mattresses is a multibillion rupeeentity having established winning brands that have become householdbrands in India and overseas. This fastestgrowing group even todayhas a nationwide presence the largest market share in manufacturingPU Foam with a global marketing perspective and an impeccable trackrecord of bringing comfort convenience and luxury to enhancelifestyle. This foam is a perfect medium for flame and gluelaminations with various normal and technical textiles or leather.It is easily printable Spray Flexo and Screen which makes itsuitable for decoration gift wrapping/packing and display Majorapplications include Mattresses Sound and Vibration AbsorptionHeadliners Sun Visors Seat Covers Door Trims Lamination withFabric/Scrim Vinyl andleather.
