Digital marketing specialist

4 weeks ago

Mount Abu, India Uncle Advertisers Full time

Digital Marketing Executive / Senior Executive (Hybrid – Srinagar / Remote)Company: Uncle Advertisers ???? Location: Srinagar (Hybrid: Office + Work From Home) ???? Experience: 2–4 years ???? Full-Time | Immediate Joiner PreferredAbout UsUncle Advertisers is a creative agency specializing in outdoor advertising, signage solutions, and printing. We’re now expanding our footprint into digital marketing, combining offline creativity with online performance.We’re looking for a strategic, performance-driven Digital Marketing Executive / Senior Executive who can independently plan, execute, and optimize digital campaigns across multiple platforms.Key ResponsibilitiesDevelop, implement, and manage 360° digital marketing strategies (Social Media, Paid Ads, SEO, and Content Marketing).Plan and execute Meta Ads (Facebook & Instagram) and Google Ads campaigns — including campaign setup, audience segmentation, bidding strategy, and conversion tracking.Optimize ad campaigns based on CPC, CTR, CPA, and ROAS metrics.Manage social media calendars, content planning, and community engagement across multiple client brands.Coordinate with design & content teams for ad creatives, landing pages, and A/B testing.Use Google Analytics 4 (GA4), Meta Business Suite, and Google Tag Manager (GTM) to track and report performance.Perform keyword research, on-page optimization, and competitor analysis (SEO).Prepare weekly and monthly performance reports with data-driven insights and growth recommendations.Required Technical SkillsPaid Advertising: Meta Ads Manager, Google Ads, You Tube AdsAnalytics Tools: Google Analytics (GA4), Google Tag Manager, Meta PixelSEO Tools: SEMrush, Ahrefs, Google Search ConsoleDesign Tools: Canva, Figma, Adobe Creative Suite (basic knowledge)Automation & CRM Tools: Zapier, Hub Spot, Notion (optional)Reporting: Data Studio / Looker Studio, Excel / Sheets (Pivot Tables, Dashboards)Who You Are2–4 years of hands-on experience in performance marketing and content managementStrong understanding of funnel strategy, retargeting, and conversion optimizationExcellent communication & project management skillsSelf-driven, analytical, and eager to build systems from scratchComfortable working in a hybrid setup (Srinagar + remote)What We OfferOpportunity to build and lead the digital marketing divisionExposure to both offline & online brand campaignsGrowth-based incentives + performance bonusesCollaborative and flexible work environment???? Apply Now: Send your resume + sample work/case studies to Subject: Digital Marketing Executive – Uncle Advertisers

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