Sr. Manager

1 month ago

navi mumbai, India Pixelo Digital Full time

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As the Snr. Growth Marketing Manager, you will play a pivotal role in driving the company's growth by developing and executing effective lead generation strategies for our global customers. You will be responsible for creating and implementing integrated marketing campaigns to generate high-quality leads and nurture prospects throughout the buyer's journey. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to align strategies and optimize conversion rates.


Responsibilities :


  • Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
  • Design, implement, and optimize multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, outreach, and Whatsapp.
  • Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results 
  • Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
  • Collaborate closely with the content marketing team to develop and optimize high-quality lead generation outbound messaging
  • Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
  • Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.
  • Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
  • Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
  • Manage client relationships, ability to strategize and present in a cohesive way.


Qualification :


  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • 5-8 years in B2B SaaS demand generation, preferably within the technology industry.
  • Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo and Lusha
  • Proficient in marketing analytics, with the ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
  • Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
  • Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
  • Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.

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