SEO - Assistant Manager

2 weeks ago

Delhi, India Truemeds Full time
At Truemeds, we strive to attract and retain users by leveraging cutting-edge marketing channels, on-page, technical and off-page SEO measures, and strategic collaborations with our Product, Analytics, Creative, and Tech teams. If you’re passionate about scaling web performance and user acquisition, this role is designed for you.
As the SEO Assistant Manager, you will play a crucial role in driving traffic & new user acquisition through organic search. You will work collaboratively across teams, primarily focusing on optimising Truemeds' web presence and boosting keyword rankings on Google.
You will also be responsible for GMB, YouTube and our App, with a special focus on technical SEO aspects, data oversight, analysing trends, identifying areas for improvement, and driving growth initiatives that directly impact our business goals.
Key Responsibilities:
● SEO Strategy: Develop and execute strategies to boost the organic ranking of Truemeds' website
on search engines.
● Content Strategy: Develop and execute comprehensive content strategies aligned with both
broad SEO objectives and targeted keyword goals.
● Stay updated on the latest SEO, ASO, social media, and eCommerce marketing trends,
continuously adapting strategies to maintain a competitive edge in the industry.
● Collaboration: Work with Product, Analytics, Creatives, and Tech teams to implement solutions
that improve overall efficiency and performance.
● Performance Management: Conduct root cause analysis (RCA) to resolve traffic issues and ensure
the highest quality of incoming users.
● Data-Driven Decision Making: To measure and assess SEO performance, solve problems, and
optimise efforts.
● Optimisation & Innovation: Strategize new ways to enhance keyword ranking, organic reach, and conversions driving impactful results.
Requirement:
● Educational Background: Bachelor’s degree or MBA from a top-tier institution.
● Basic technical knowledge – HTML, CSS, JS, SSR, Next JS, React JS, WordPress.
● Proficiency with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and
Moz.
● Experience: 3-4 years of experience in SEO, preferably in a digital marketing agency or a high-
growth startup, with a deep understanding of search engine algorithms and ranking factors.
● Analytical Skills: Strong understanding of data analysis, problem-solving, and SEO metrics.
Expertise in Excel is crucial. Experience with A/B testing and conversion rate optimization (CRO) is
preferred.
● Ownership & Initiative: A self-starter with a proven track record of taking ownership and
delivering results.
● Collaboration: Ability to work effectively with both internal and external stakeholders across
different functions.
● Growth Mindset: Eagerness to learn new skills, innovate, and solve complex problems.

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