Digital Marketing Specialist
24 hours ago
About IntellecttIntellectt Inc. is a global digital transformation, IT Development, manufacturing and engineering services company. Along with its divisions – Lumin Innovations(LuminInc.com), Lumin Inc. (LuminInc.com), EMScale (EMScale.com), and affiliates – we drive growth and digital strategies in IT, engineering, and consulting. Our mission is to empower businesses by delivering value-driven technology and strategic marketing excellence.What You’ll DoAs a Digital Marketing Specialist, you will take ownership of campaign strategy and demand-generation initiatives. Unlike an execution-focused role, you will design, manage, and optimize data-driven campaigns that build thought leadership and accelerate enterprise growth.Core Responsibilities:Own the end-to-end strategy and execution of multi-channel campaigns.Manage B2B funnels for demand generation, nurturing, and conversion.Create high-value content: case studies, white papers, research articles, blogs.Lead SEO/SEM: keyword research, site audits, link-building, paid campaigns.Develop ad strategies across LinkedIn, Meta, Google Ads and RedditAdsBuild and optimize email campaigns, newsletters, and drip sequences.Oversee quarterly content calendars aligned with brand strategy.Implement marketing automation (HubSpot, Marketo, or Salesforce).Conduct A/B testing for creatives, landing pages, and targeting.Deliver campaign ROI reports with insights on CTR, CPL, CAC, MQL/SQL, ROI.Collaborate with sales and leadership to align with business objectives.Mentor junior marketers (Interns) for campaign execution.Track competitor activities and introduce new digital trends/toolsWho You Are2–3 years of B2B digital marketing experience.Proven expertise in LinkedIn Campaign Manager, Meta Business Suite, Google Ads.Strong knowledge of demand-gen strategies, ABM, and enterprise funnels.Skilled in content strategy & thought leadership creation.Proficient in analytics tools (Google Analytics, HubSpot, Salesforce).Excellent project management and communication skills.Bonus: Advanced SEO/SEM, automation workflows, influencer outreach.What You’ll Love HereA strategic role shaping Intellectt’s global brand presence.Direct collaboration with senior leadership and enterprise clients.Access to advanced digital tools and platforms.Performance-based growth opportunities with global exposureShift: Night Shift (6.30 Pm to 3.30 Am IST)
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