Brand Manager

4 weeks ago

Mumbai, India equentis Full time
Key responsibilities:
 Develop brand strategy and define the company's annual marketing roadmap both online and
offline. Drive Share of voice with an aspiration to be a category leader.
 Serve the role of brand custodian for all communications from tactical, internal, external to
social media by creating brand marketing playbook & guidelines.
 Brief external and in house creative teams on content requirements and ensure brand
guidelines are adhered to.
 Devise brand identity, positioning, architecture & ensure our brand message is strong and
consistent across all channels and marketing efforts (like events, email campaigns, web pages
and promotional material)
 Define core TG, value proposition & elasticity’s around core benefits & create short, long term
brand strategy.
 Create cadence for consumer research, competition research and brand tracking on core brand
attributes & full funnel criteria.
 Liaise with design and media agencies to share brief on the campaign; review execution to
ensure adherence to SLAs and monitor quality of execution
 Manage and control the brand portfolio budget.
 Create monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend
inputs, leads & outcome metrics.
 Develop & execute customized plans for both top line and bottom-line growth of company.
 Develop and manage a fit-for-course agency network, in house team to ensure effective and
efficient execution of brand strategy across mediums eg. Digital, Radio, TV, OOH etc.
 Plan and execute branding initiatives, ATL and BTL activities for the brands.
 Set, monitor and report on team goals
 Identify opportunities to reach new market segments and expand market share
 Monitor competition (acquisitions, pricing changes and new products and features)
What are we looking for?
 Should have a degree in marketing, business administration.
 MBA with at least 6 years of work experience (ideally in planned / high involvement categories)
 Ability to understand consumer journey’s & intervene to drive brand salience.
 Ability to balance creativity and analytics.
 Strong understanding of current e-commerce trends and best practices.
 Team player; ability to partner and negotiate with cross-functional team to successfully deliver
client needs
 Prior experience leading a team is a must, as is the ability to motivate and rally a team around a
common vision
 Promotes a culture of teamwork across organizational boundaries
 Experience building communications strategies to deliver business KPIs highly desirable
Must Have’s:
 Customer-first approach: That’s the North Star. Everything we do is to make our users
investment experience better & rewarding
 Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take complete
ownership
 Data-driven: The source of truth. Simple as that.

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