
Sitecore Data Analytics Specialist
3 weeks ago
Job Summary:
We are seeking a highly skilled and experienced Sitecore Data Analytics Specialist with 5+ years of hands-on experience in digital analytics, data strategy, and Sitecore platform optimization. The ideal candidate will play a key role in driving actionable insights from Sitecore analytics, enhancing user experience, and supporting data-driven decision-making across our digital platforms.
Key Responsibilities:
- Lead analytics strategy and implementation across Sitecore-based digital experiences.
- Set up and manage Sitecore Experience Analytics, Sitecore xDB, and Path Analyzer for user behavior tracking and analysis.
- Collaborate with marketing, development, and design teams to define KPIs and conversion goals.
- Design and build dashboards and reports using tools like Power BI, Tableau, or Google Data Studio.
- Integrate Sitecore data with external analytics platforms such as Google Analytics, Adobe Analytics, or CRM systems.
- Ensure proper data governance, privacy compliance (e.g., GDPR, CCPA), and tag management.
- Use analytics to identify content performance trends, drop-offs, customer journeys, and personalization opportunities.
- Support A/B and multivariate testing strategies within Sitecore and analyze performance results.
- Troubleshoot and resolve issues related to Sitecore analytics tracking and data accuracy.
Required Skills & Qualifications:
- 5+ years of experience in data analytics with a strong focus on Sitecore CMS/DXP.
- Hands-on experience with Sitecore Experience Platform (XP) and Sitecore xConnect.
- Proficiency in SQL, JavaScript, and data layer design for digital analytics.
- Experience with Sitecore analytics tools, including Experience Analytics and Experience Profile.
- Strong understanding of digital marketing metrics, customer journeys, and conversion funnels.
- Familiarity with tag management systems like Google Tag Manager, Tealium, or Adobe Launch.
- Experience in data visualization tools (Power BI, Tableau, Looker, etc.).
- Knowledge of data privacy laws, cookies, and consent management.
- Excellent communication and stakeholder management skills.
Preferred Qualifications:
- Sitecore certifications (e.g., Sitecore XP Developer, Sitecore Business Optimization Strategist).
- Experience with CDP (Customer Data Platforms) and personalization engines.
- Background in web development or digital marketing analytics.
- Exposure to AI/ML in web personalization and behavioral analytics.
Job Types: Part-time, Contractual / Temporary, Freelance
Contract length: 3 months
Pay: ₹80, ₹100,000.00 per month
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