Social Media Manager

Company Overview Skin Philosophy Training is the longest-established leader in aesthetic therapy education, operating since 2011 across the UK, Ireland, and India. Our Mumbai operations include both our training academy and Skin Philosophy London Clinic, offering cutting-edge aesthetic treatments and internationally recognized qualifications.
Position: Social Media Manager Location: Mumbai, India
Employment Type: Full-time
Department: Marketing
Reports to: Business Owner
Role Summary We're seeking a creative and strategic Social Media Manager to drive our digital presence across India, with primary focus on Instagram marketing. You'll be responsible for promoting our aesthetic therapy courses, equipment sales, and clinic services while building a strong community of students and professionals in the beauty industry.
Key Responsibilities Content Creation & Strategy:
Develop and execute comprehensive social media strategies, primarily for Instagram
Create engaging content showcasing our courses (Level 2-7 aesthetic qualifications)
Produce promotional content for aesthetic equipment (HIFU, RF, laser machines)
Develop student testimonial campaigns and success stories
Create educational content about aesthetic treatments and procedures
Brand Management:
Maintain brand consistency using our color palette (white, orange, gold, peach)
Ensure all content aligns with our premium, professional aesthetic training brand
Develop visual content that reflects our London-trained expertise and advanced technology
Community Engagement:
Build and nurture online communities of aesthetic therapy students and professionals
Engage with followers, respond to inquiries, and drive lead generation
Collaborate with students and graduates for user-generated content
Manage online reputation and customer feedback
Campaign Management:
Plan and execute social media campaigns for course enrollments
Promote webinars, masterclasses, and training events
Support equipment sales through targeted social media campaigns
Track and analyze campaign performance metrics
Market-Specific Focus:
Understand and leverage Mumbai/India beauty market trends
Create content relevant to Indian aesthetic therapy regulations and practices
Develop partnerships with local beauty influencers and professionals
Adapt global content for Indian market preferences
Required Qualifications Essential:
2-3 years of social media management experience, preferably in beauty/wellness industry
Proven expertise in Instagram marketing and content creation
Strong understanding of Mumbai/India beauty and wellness market
Excellent written and verbal communication skills in English and Hindi
Proficiency in social media management tools and analytics platforms
Basic graphic design skills (Canva, Adobe Creative Suite)
Experience with video content creation and editing
Preferred:
Background in beauty, wellness, or education industry
Knowledge of aesthetic treatments and procedures
Experience with lead generation through social media
Understanding of educational content marketing
Previous work with training institutes or academies
Key Skills & Attributes Creative storytelling ability
Strong visual aesthetic sense
Data-driven approach to content optimization
Ability to work independently and manage multiple projects
Understanding of compliance requirements for medical/aesthetic advertising
Passion for beauty and wellness industry
Results-oriented mindset with focus on ROI
What We Offer Competitive salary commensurate with experience
Opportunity to work with the market leader in aesthetic education
Professional development in the growing aesthetic industry
Flexible working arrangements
Access to aesthetic training courses and treatments
Dynamic, supportive work environment
Success Metrics Instagram follower growth and engagement rates
Lead generation and conversion from social media
Course enrollment attributable to social media efforts
Equipment sales driven through social platforms
Brand awareness and market presence growth
Application Requirements Please submit:
Updated resume/CV
Portfolio of previous social media work (especially Instagram)
Brief cover letter explaining your interest in aesthetic industry
Examples of content you've created for beauty/wellness brands
Phone:
Website:

---