Content Specialist

3 weeks ago

bangalore, India Adfactors PR Full time
We are looking for a Content Marketing/ Copywriter with 3-5 years of experience to join our teams in Bangalore, Delhi and Mumbai. You will be part of teams that will include researchers, data analysts, designers, and influencer relations professionals. You will build upon the work done by the team in analyzing search and social media data, undertaking industry research, understanding the client's reputation opportunities and challenges, and creating data-driven, counsel-led, impact-focused digital reputation solutions. You will create a LinkedIn-first content strategy to create, curate, and cross-post long-form content for the company page and key CXO, employee, and influencer profiles. You will work with designers and video editors to script and create infographics, carousels, and animated videos. Sometimes, this content will be repurposed for employee, customer, and stakeholder emailers. The content will link the company's initiatives to larger narratives around nation-building, ESG/ sustainability/ social impact/ governance, purpose/ leadership/ culture/ diversity, and digital transformation/ innovation/ market disruption. Creating impactful content will require researching the company's annual integrated reports, industry analyst reports, and social media/ search analysis reports.
Required Skills
 The ideal candidate would have developed strong research and writing skills, expertise covering complex sectors and topics, and strong communication and presentation skills
 They will be able to collaborate and nurture positive working relationships with clients, internal peers, and external partners
 They will demonstrate critical thinking, creativity, self-motivation, time management, and eagerness to learn new skills and mindsets
 Previous experience in writing on these topics for websites, blogs, newsletters, or social media platforms - especially as a journalist for an online business or technology publisher - will be valued  Experience in working with or writing about complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech will be useful
 Multi-lingual reading and writing fluency in English and one or more Indian languages will be a plus
We are looking for strong writers and journalists who want to work with a team of research analysts, data scientists, and designers to create powerful work in important sectors and make a real impact on our clients’ businesses.

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