
Sales Officer- Indore
2 weeks ago
Role & responsibilities
1. Sales & Business Development
Achieve monthly, quarterly, and annual sales targets for the assigned territory.
Identify, appoint, and manage distributors/stockists.
Expand retail penetration by increasing outlet coverage.
2. Distributor Management
Monitor distributor performance and ensure adequate stock availability.
Ensure timely order booking, delivery, and payment collection.
Conduct regular distributor reviews for sales growth and efficiency.
3. Market Execution
Implement trade marketing activities, merchandising, and visibility programs.
Ensure correct product placement, pricing, and promotions in the market.
Monitor competitor activities and provide market intelligence to the management.
4. Reporting & Compliance
Maintain daily sales reports, market visit reports, and sales forecasts.
Ensure compliance with company policies and processes.
Coordinate with supply chain and accounts for smooth operations.
Must-Have Requirements:
Graduation in any discipline (MBA in Sales/Marketing preferred).
5-8 years of experience in FMCG channel sales (Tea, beverages, FMCG, Food Processing industry preferred) with at least 2 years in a supervisory role.
Strong distributor/retail network handling experience.
Good communication, negotiation, and relationship management skills.
Proficiency in MS Office & basic reporting tools.
Willingness to travel extensively within the assigned territory.
Good-to-Have:
Experience in tea/coffee/beverage category.
Exposure to rural and urban distribution models.
Understanding of trade marketing and promotional execution.
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