Product Analyst

3 weeks ago

Gurgaon, Haryana, India Verticurl Full time

About Verticurl:

Verticurl (a division of Ogilvy), is a WPP company, was established in 2006 with the mission to be the world's leading marketing technology services agency for global organization with a presence in APAC, North America and LATAM. Verticurl global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics. WPP is listed in London stock exchange which has approximately 130,000 employees across more than 130 countries.

About Ogilvy:

Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Job Location: Gurgaon

Role Summary:

The WPP Open Product Analyst plays a crucial role in the successful deployment and adoption of the WPP Open platform within agency and client teams. This individual acts as a bridge between client needs and the platform's capabilities, ensuring seamless integration and optimal user experience. The Product Analyst is responsible for gathering and documenting requirements, collaborating with internal and external stakeholders, managing project scope, and supporting the overall workspace delivery process.

Role Requirements:

  • Partnering with Agency/Clients: Collaborate with Agency/Client Leads to finalize project scope, ensuring alignment between agency/client needs and platform capabilities.
  • Needs Analysis: Conduct thorough internal gap analyses to identify discrepancies between the WPP Open platform's current capabilities and specific client requirements.
  • Feature Request Management: Work closely with Professional Services Product Lead to capture and articulate requirements for new client features and platform enhancements.
  • Platform Demonstrations: Showcase the capabilities of the WPP Open platform to agency/client teams through compelling live demos and video recordings.
  • Stakeholder Management: Identify and engage key stakeholders across agency/client teams to define workspace requirements, manage expectations, and ensure effective communication.
  • Workspace Personalization: Where appropriate gather requirements for workspace personalization, including look and feel, widgets, content integration, and quick links.
  • Branding & Theming: Collect theming and identity parameters such as colour palettes, brand books, and image libraries to ensure consistent branding within the workspace.
  • Design Collaboration: Work with the WPP Open design team to develop prototypes for homepages, hubs, and Learning Spaces, incorporating feedback and iterating on designs.
  • Sign-off Management: Secure sign-off on homepage/hub/Learning Space designs from agency/client teams.
  • Campaign Structure Mapping: Identify campaign structure and translate it into requirements for the Open Hierarchy structure within the platform.
  • User Management: Understand agency/client team structures and set up user groups and permissions to optimize platform utilization and collaboration.
  • Use Case Documentation: Document agency/client use cases and acceptance criteria for the WPP Open platform, creating a valuable knowledge base for future reference.
  • Tool Configuration: Understand supported agency/client 3rd party tool requirements and ensure proper configuration within the WPP Open environment.
  • Workflow Mapping: Conduct ways-of-working workshops to identify end-to-end campaign processes for both agency and client teams, mapping these processes within the WPP Open workflow management system capabilities.
  • Process Visualization: Partner with the WPP design team to visualize campaign processes and create detailed process pages within the platform capabilities.
  • Approval Process Implementation: Identify touchpoints between agency and client teams in workflow and implement streamlined approval processes within the platform capabilities.
  • Adoption Support: Partner with the Adoption Lead to develop and execute UAT/Pilot/Adoption plans, including conducting live demo sessions during these phases.

Desired Skills and Experiences:

  • Bachelor's degree in a related field (e.g., Business, Marketing, Technology).
  • 8-10+ years of total work experience
  • 3+ years of experience in a product analyst, business analyst, or similar role, preferably within a digital marketing or advertising agency environment.
  • Strong understanding of digital marketing processes and technologies.
  • Excellent communication, interpersonal, and presentation skills.
  • Proven ability to gather and document requirements effectively.
  • Experience with stakeholder management and cross-functional collaboration.
  • Proficiency in project management methodologies and tools.
  • Experience with workflow management systems and process mapping.
  • Strong analytical and problem-solving skills.
  • Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
  • Experience with platform implementations and user adoption strategies is a plus.
  • Familiarity with Agile methodologies is a plus.

Other:

  • This role may require occasional travel to client sites.
  • This role requires a proactive and collaborative approach, with a strong focus on client satisfaction.
  • The ideal candidate will be a self-starter with a passion for technology and a desire to contribute to the success of the WPP Open platform.

This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.

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